Blueair Named as finalist for International House- wares Association Innovation Awards
A startlingly new design and technology approach sees groundbreaking Blueair air purifier shortlisted for a top IHA Innovation Award at the Chicago Homes + Housewares Show in Chi- cago, USA, running March 10 to 13.
Chicago, Illinois, March 5, 2012 – Blueair, the world’s leading maker of indoor air purifiers, has been selected as a finalist in the first annual International Housewares Association Innovation Awards. In- novated with love in Sweden, the Blueair Sense being unveiled at the Chicago International Home + Housewares Show is the result of a unique partnership between Blueair and the Swedish globally acclaimed architecture and design studio, Claesson Koivisto Rune.
This is the first time exhibitors’ at the Home + Housewares Show, which runs from March 10 to 13, will see their cutting-edge innovations receive recognition through the IHA Innovation Awards. The finalists will be judged by a panel of industry experts and news media with the winners to be announced on Saturday, March 10 at 4:30pm in the Innovation Theater.
Claesson Koivisto Rune has created a contemporary glass and steel design for the Blueair Sense to deliver an out-of-the-box experience beyond giving users unbeaten removal of airborne pollutants for improved health and wellbeing. Designed to blend seamlessly into any home or office environment, Blueair’s latest air purifier will be available in an enticing color palette and boasts a unique tempered glass top with interactive motion sensitive controls.
Blueair air purifiers have won multiple awards for their superior performance in removing allergens, asthma triggers, viruses, bacteria and other airborne pollutants from the air people breathe at home or in the workplace. Independent tests show that Blueair air purifiers are best in the world when it comes to cleaning more indoor air faster than any other air purifier.
Believing clean air is a human right, Blueair works hard to help raise public awareness about the potential health hazards of indoor air pollution, which can be up to 100 times more polluted than the air outside.
“We see the Blueair Sense as the forerunner in launching a revolution in our homes and workplaces in the same way household refrigerators changed the way people ate and helped them live more healthy lives,” said Herman Pihlträd, Blueair chief executive.
Acknowledging the honor of being chosen as a finalist in the IHA’s Innovation Awards, Mr. Pihlträd said the Blueair Sense not only is “highly efficient at cleaning indoor air of airborne pollution, but also has incredibly cool looks that will blend naturally into any living or working environment.”
For more information contact:
Herman Pihlträd, President, Blueair Inc. Tel: +1.888.BLUEAIR, +1.888.258.3247 Fax: 312.727.1153
David Noble, Lupo Publicity, London, UK Tel: +44 7785 302 694
Sold in over 50 countries around the world, Blueair air purifiers deliver cleaner indoor air for enhanced user health and wellbeing in homes and offices more efficiently than any competing product. A Blueair air purifier works silently to remove allergens, asthma triggers, viruses, bacteria and other airborne pollutants from all indoor environments. Founded in 1996, Blueair has production facilities in China, Sweden and the USA. For more information about Blueair, please visit www.blueair.com.
About Claesson Koivisto Rune
Claesson Koivisto Rune was founded in Stockholm in 1995 by Mårten Claesson, Eero Koivisto and Ola Rune. The multi-disciplinary architecture and design agency has won global acclaim for its work for clients such as Sfera Building Kyoto, Japan, and Finland’s housewares objects maker, littala. CKR won the honor of becoming the first Swedish architects ever to be exhibited at the Venice Architecture Biennale (2004).