Boozt.com launches beauty and cosmetics category

After lengthy preparations, Boozt AB (publ) (“Boozt” or the “Company”) adds a new beauty and cosmetics category “Beauty by Boozt” on Boozt.com headed by strong international brands, such as Estée Lauder, Clarins, Lancôme, Biotherm, Nuxe and YSL.

According to PostNord (source: E-commerce in the Nordics, PostNord 2017), beauty & cosmetics is the fourth biggest on-line category in the Nordics, with 19% of all transactions in the Nordics and 25% in Sweden. However, per Euromonitor, the on-line share of the total beauty and personal care market in the Nordics was only 11% out of a SEK 56 billion total market. 

It is a market in the Nordics that has been somewhat underserved on-line and therefore, it is with great pleasure that Boozt.com launches beauty and cosmetics. This is a new category on the site and features a selection of more than 70 international and Scandinavian brands and over 3,000 products.

“Many of our customers have been asking when we would be ready to sell cosmetics on-line as it is a natural fit in the ‘on-line-department-store-experience’”, says Hermann Haraldsson, CEO of Boozt. “They have been waiting for us to launch so we are happy to finally be able to launch this new important category. Cosmetics is a good fit for us and we hope our customers will add cosmetics items to their basket and thus, increase their basket size. It will also give us a good opportunity to be in a more frequent dialogue with our customers due to the re-purchase pattern in beauty and cosmetics. We launched our physical Beauty by Boozt store in Roskilde, Denmark, earlier this year and we are enthusiastic to launch the beauty concept on-line,” finishes Hermann Haraldsson. 



For additional information, please contact:

Boozt AB (publ)
Hermann Haraldsson / CEO / Phone: +45 20 94 03 95 / Email: heha@boozt.com
Johan Holmqvist / Head of IR & Corporate Communications / Phone: +46 708 37 66 77 / Email: jnh@boozt.com
 

This information was released for publication at 08.30 CET on 12 June 2017.


Boozt is a leading, fast-growing and profitable Nordic technology company selling fashion online. The Group generated net sales amounting to SEK 1.4 billion in 2016. Boozt offers its customers a curated and contemporary selection of fashion brands, relevant to a variety of lifestyles, mainly through its multi-brand webstore Boozt.com. The company is focused on using cutting-edge, in-house developed technology to curate the best possible customer experience. With an active customer base of over 820,000 and counting, Boozt.com attracts more than five million visits per month. Besides Boozt.com, the company also runs the webstore Booztlet.com and retail stores Booztlet and Beauty by Boozt in Denmark. For more information, please visit www.booztfashion.com.

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Many of our customers have been asking when we would be ready to sell cosmetics on-line as it is a natural fit in the ‘on-line-department-store-experience', They have been waiting for us to launch so we are happy to finally be able to launch this new important category. Cosmetics is a good fit for us and we hope our customers will add cosmetics items to their basket and thus, increase their basket size. It will also give us a good opportunity to be in a more frequent dialogue with our customers due to the re-purchase pattern in beauty and cosmetics. We launched our physical Beauty by Boozt store in Roskilde, Denmark, earlier this year and we are enthusiastic to launch the beauty concept on-line.”
Hermann Haraldsson, CEO of Boozt