Celebrate half term in Edinburgh and help beat breast cancer

Press release For immediate release: 14 October 2009 Press contact: Katie Power, 020 7749 3720 kpower@breastcancercampaign.org Celebrate half term in Edinburgh and help beat breast cancer With the school holidays fast approaching, make sure you’ve got a fun-filled half term planned for the whole family by getting involved in some of the many pinktastic Paint the Town Pink fundraising activities taking place in Edinburgh. Paint the Town Pink is a month-long fundraising initative being organised by Breast Cancer Campaign where the charity is encouraging many tourist attractions, businesses, groups and individuals to hold a pink fundraising event in support of the charity. Deep Sea World in North Queensferry has been supporting Paint the Town Pink all month by holding ‘Scare it Pink’ sponsored shark dives and is now inviting families to make the most of the half term break by coming along to their pink fundraising days on 30 and 31 October. There will be pink face painting and special pink divers in the tank and anyone dressed in a full pink outfit will receive free entry in exchange for a donation to the charity. Breast Cancer Campaign also has a range of national events you can get involved in during the pink-long month, from skydiving to walking events. So whether you’re a daredevil looking for a new challenge or a group of friends looking to fundraise by taking a stroll round the park, there’s an event for everyone to get involved in Paint the Town Pink. You can also take part by holding your own pink event, just like Campaign’s volunteer group in Edinburgh who are holding a pink party on Saturday 31 October at the Heriot’s rugby club. Doors open at 7.30pm and tickets cost £10. Call Heather on 07806 788 899 for more details. All the money raised from Paint the Town Pink in Edinburgh will help Breast Cancer Campaign get a step closer to beating breast cancer by funding innovative world-class research. For more information on how to organise your own event, or to take part in any of the Paint the Town Pink events, call 020 7749 4104 or visit www.breastcancercampaign.org ENDS Notes to editors • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure • Currently it supports 115 research projects, worth almost £16 million, in 44 centres of excellence across the UK and Ireland • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women • In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day • Visit www.breastcancercampaign.org • Read Chief Executive Pamela Goldberg’s blog http://pamelagoldbergblog.blogspot.com/ • Breast Cancer Campaign urges women to be breast aware this Breast Cancer Awareness Month and continue throughout the year as early detection can save lives. Follow the five-point code: know what is normal for you, look and feel, know what changes to look for, report any changes without delay and attend a breast screening if aged 50 or over. Women over 70 should contact their GP for a referral.

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Breast Cancer Campaign’s mission is to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure.

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