Follow in the stars’ footsteps and reach new heights for breast cancer research

Press Release For immediate release: 1 November 2010 Press contact: Louise Garrahan, Media Relations Officer, Breast Cancer Campaign, DD 0207 749 4115, Email: press@breastcancercampaign.org Follow in the stars’ footsteps and reach new heights for breast cancer research Breast Cancer Campaign is calling on all adventurous explorers across the UK to sign up for the trip of a lifetime by trekking to the mystical land of Machu Picchu in aid of breast cancer research. If you recently watched the documentary about celebrity trekkers Denise Van Outen and Alexandra Burke and would like to enjoy your own Peruvian adventure, why not sign up to Campaign’s exclusive challenge and get walking to help beat breast cancer? The charity has 35 places available on its ten-day trek and from Saturday 9 to Monday 18 April 2011, participants will take in the beautiful sights of Cusco, the ancient Inca capital, followed by the famous Lares hot springs and the magnificent ruins of Machu Picchu. Kelly Walton, Events Executive at Breast Cancer Campaign, said: “We’re thrilled to have an exclusive trek for existing and new supporters and really hope lots of people will sign up to this truly life-changing experience. So far, our Machu Picchu trekkers have raised almost £65,000 to help us fund world-class research and everyone came back with unforgettable memories. So please register now and show your support for the 46,000 people who are diagnosed with breast cancer in the UK each year.” Participants need to sign up by January 2011. For more information about Campaign’s Peru trek, or any other of the charity’s challenges, please call 020 7749 4114, email treks@breastcancercampaign.org or visit www.breastcancercampaign.org Ends Picture caption: Breast Cancer Campaign trekkers Anna Pell and Susan Nash at Machu Picchu 2008 Notes to editors • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure • Currently it supports 104 research projects, worth over £16.1 million, in 38 centres of excellence across the UK and Ireland • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women • In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day • Visit www.breastcancercampaign.org • Read Chief Executive Pamela Goldberg’s blog http://pamelagoldbergblog.blogspot.com/

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Breast Cancer Campaign’s mission is to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure.

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