Get ready for the Isle of Pink

Press release For immediate release: 23 September 2009 Press contact: Katie Power, 020 7749 3720 kpower@breastcancercampaign.org Get ready for the Isle of Pink The Isle of Pink is set to make a comeback this October, Breast Cancer Awareness Month, as fundraisers on the Isle of Wight aim to turn the Island as pink as possible in support of Breast Cancer Campaign. Last year the Isle of Wight helped to raise over £20,000 for vital breast cancer research by taking part in Campaign’s brand new Isle of Pink fundraising initiative. This year the charity is hoping to double this amount and is encouraging everyone on the Island to help. Anyone can get involved in the Isle of Pink, whether you’re a local business, tourist attraction, school group or individual and there are three easy ways to join in. Either take part in one of Campaign’s national events, such as wear it pink on Friday 30 October*, attend one of the many Isle of Pink events being held near you or hold a pink fundraising event of your own. Newport FC, Isle of Wight Zoo, Blackgang Chine and the Steam Railway are just some of the attractions signed up and there are lots of pink activities planned for the start of October, including a pink competitions at both Flamingo Park and the Model Village, Godshill. There will also be a pink ribbon tribute tree at Ventnor Botanic Gardens where people can celebrate the lives of those affected by breast cancer. More pink events are planned for later in the month (see attached events guide for details) and Campaign will also be holding its Isle of Pink Party Walk on 24 October in Yarmouth. This includes a pink party at the end of the walk and Wightlink are also offering free foot passenger travel from Lymington to Yarmouth so remember to invite all your friends along. Lauren Basket, Breast Cancer Campaign’s Community Development Manager, said “The count down to the Isle of Pink has begun and we’re really excited that so many people on the Isle of Wight have chosen to support us again. Breast cancer is something that affects so many families, so that’s why we’re encouraging everyone to get involved and help us get a step closer to beating breast cancer.” Campaign is encouraging everyone on the Isle of Wight to join in with the Isle of Pink by organising their own pink-themed events. For more information on how to organise your own event, or to take part in any of the Isle of Pink events, call 020 7749 3708 or visit www.breastcancercampaign.org * Schools can take part at any time during October ENDS Picture caption: Newport’s Guildhall turns pink thanks to local lighting specialists Happy Daze Notes to editors • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure • Currently it supports 101 research projects, worth over £14.1 million, in 41 centres of excellence across the UK and Ireland • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women • In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day • Visit www.breastcancercampaign.org • Read Chief Executive Pamela Goldberg’s blog http://pamelagoldbergblog.blogspot.com/ To contact Happy Daze please call 01983 525 711 or visit www.happy-daze.co.uk

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Breast Cancer Campaign’s mission is to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure.

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