Press Release For immediate use: 14 October 2009 Press contact: Louise Garrahan, Media Relations Officer, Breast Cancer Campaign, DD 0207 749 3724, Email: firstname.lastname@example.org Curves’ fitness fans STEP ON IT for breast cancer research Local women’s fitness centre Curves in Frome stepped up to beat breast cancer on Sunday (4 October) by taking part in STEP ON IT – a walking challenge for Breast Cancer Campaign. More than 30 members of Curves walked a step for every person diagnosed with breast cancer in the UK each year - that’s 46,000 steps. They decided to STEP ON IT for Campaign to support the 45,500 women that are diagnosed with breast cancer in the UK each year. Carole Hogan, Circuit Coach at Curves in Frome, said: “We started at the gym at 8am and finished at 6.30pm that night. We walked through East Woodlands, then down to Crockerton, Horningsham and on to Longleat Estate before joining up with seven other women and finishing back at the gym. We all wore pink to highlight October’s Breast Cancer Awareness Month and really enjoyed raising money for breast cancer research.” The group have raised an impressive £1,300 for their 23-mile challenge. Carol added: “We were all quite emotional at the end of the walk but everyone had a great day and we’d like to thank all those who sponsored us.” Not only is STEP ON IT a simple, fun challenge but walking is great exercise that’s good for your health; it helps prevent weight gain and boosts energy levels promoting a feeling of general well being. Regular exercise is also important in reducing the risk of a number of diseases including breast cancer, heart disease, stroke, diabetes, colon cancer, and osteoporosis. If you would like to follow in Curves’ footsteps and STEP ON IT for Breast Cancer Campaign at a time convenient for you, please call the Events Team on 020 7749 3700 or visit www.friendshipwalks.co.uk/steponit it’s free to register and all those who sign up will receive a fundraising pack and a free pedometer to help you count your steps. Breast Cancer Campaign urges women to be breast aware this Breast Cancer Awareness Month and continue throughout the year as early detection can save lives. Follow the five-point code: know what is normal for you, look and feel, know what changes to look for, report any changes without delay and attend a breast screening if aged 50 or over. Women over 70 should contact their GP for a referral. ENDS Notes to editors • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure • Currently it supports 115 research projects, worth over £15.8 million, in 44 centres of excellence across the UK and Ireland • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women • In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day • Visit www.breastcancercampaign.org • Read Chief Executive Pamela Goldberg’s blog http://pamelagoldbergblog.blogspot.com/ • Breast Cancer Campaign urges women to be breast aware this Breast Cancer Awareness Month and continue throughout the year as early detection can save lives. Follow the five-point code: know what is normal for you, look and feel, know what changes to look for, report any changes without delay and attend a breast screening if aged 50 or over. Women over 70 should contact their GP for a referral.