Have a pinktastic half term in York and help beat breast cancer

Press release For immediate release: 14 October 2009 Press contact: Katie Power, 020 7749 3720 kpower@breastcancercampaign.org Have a pinktastic half term in York and help beat breast cancer With the school holidays fast approaching, make sure you’ve got a fun-filled half term planned for the whole family by getting involved in some of the many Paint the Town Pink fundraising activities taking place in York. The month-long fundraising initiative being held by Breast Cancer Campaign will be stepping up a gear later this month to tie in with the half term break with many tourist attractions holding special pink events and activities in support of the charity. It’s not just the kids that can have fun however. York Dungeons is daring all fearless adults to put their wits to the test by taking part in a overnight sleep over in the deserted dungeons on 24 October. There are only 20 places available so sign up now to experience the scariest night of your life. Other activities include: - York FC’s match against Oxford United this weekend (17 October). It’s set to be a great, pink day for all the family. The first 300 children to arrive in pink will also get in for just a £3 donation to Campaign - Join the Vikings at the JORVIK Centre on 28 october for a day of pink fundraising activities and wear something pink to receive a free goody bag - Attend an exclusive shopping evening at Elizabeth Wells lingerie boutique on 29 October. Guests can enjoy free bra fitting, pink refreshments and the winner of the ‘pink your bra’ competition will also be revealed You can also take part in Paint the Town Pink by holding your own pink event, so start planning what fundraising activities you can hold with your family, friends and colleagues. All the money raised will help Breast Cancer Campaign get a step closer to beating breast cancer by funding innovative world-class research. For more information on how to organise your own event, or to take part in any of the Paint the Town Pink events, call 020 7749 3708 or visit www.breastcancercampaign.org ENDS Notes to editors • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure • Currently it supports 115 research projects, worth almost £16 million, in 44 centres of excellence across the UK and Ireland • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women • In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day • Visit www.breastcancercampaign.org • Read Chief Executive Pamela Goldberg’s blog http://pamelagoldbergblog.blogspot.com/ • Breast Cancer Campaign urges women to be breast aware this Breast Cancer Awareness Month and continue throughout the year as early detection can save lives. Follow the five-point code: know what is normal for you, look and feel, know what changes to look for, report any changes without delay and attend a breast screening if aged 50 or over. Women over 70 should contact their GP for a referral.

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Breast Cancer Campaign’s mission is to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure.

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