Help paint York pink for Breast Cancer Awareness Month

Press release For immediate release: 24 September 2009 Press contact: Katie Power, 020 7749 3720 kpower@breastcancercampaign.org Help paint York pink for Breast Cancer Awareness Month Breast Cancer Campaign is aiming to transform York into a fusion of pink this October, Breast Cancer Awareness Month, and is encouraging everyone in the local area to get involved to help raise vital funds for breast cancer research. The month-long pink event is part of Campaign’s new fundraising initiative, Paint the Town Pink, where various tourist attractions, businesses, local groups, schools and individuals will be encouraged to host pink-themed days and activities in support of the charity. City of York Council have already given Campaign its full support and there are lots of pink events confirmed to take place throughout the month, including a pink day at York City FC, a Scare it Pink sleep over at York Dungeons, a pink fundraising day at the JORVIK Viking centre and an exclusive shopping evening at Elizabeth Wells lingerie boutique. (Please see attached events guide for more details.) Lauren Basket, Breast Cancer Campaign’s Community Development Manager, said “We’re really excited about getting everyone in York involved in Paint the town Pink and we’re confident that we can raise our £20,000 target, but we need your help! So get your thinking caps on and start planning what pink fundraising activities you can hold to help raise vital funds for breast cancer research.” Anyone can get involved in Paint the Town Pink, and there are three easy ways to join in. Either take part in one of Campaign’s national events, such as wear it pink on 30 October*, attend one of the Paint the Town Pink events being held near you or hold a pink fundraising event of your own. This can be anything from a pink quiz night to a pink cake sale. For more information on how to organise your own event, or to take part in any of the Paint the town Pink events, call 020 7749 3700 or visit www.breastcancercampaign.org * Schools can take part at anytime during October ENDS Notes to editors • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure • Currently it supports 101 research projects, worth over £14.1 million, in 41 centres of excellence across the UK and Ireland • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women • In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day • Visit www.breastcancercampaign.org • Read Chief Executive Pamela Goldberg’s blog http://pamelagoldbergblog.blogspot.com/

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Breast Cancer Campaign’s mission is to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure.

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