How far would you go to beat breast cancer?
Press release For immediate release: 8 September 2009 Press contact: Katie Power, 020 7749 3720 firstname.lastname@example.org How far would you go to beat breast cancer? Whether you’re a travel junkie searching for your next adventure or a fitness fanatic looking for a new physical challenge, Breast Cancer Campaign needs you! The charity is calling on all budding trekkers to travel to the distant shores of the Far East and take part in its exclusive Great Wall of China trek for vital breast cancer research. This popular challenge takes place from 3 – 11 April 2010 (participants are required to register by November 2009) and is perfect for anyone looking for excitement, adventure, stunning scenery and the chance to improve their fitness. Although demanding, each day of this life-changing trek provides participants with the chance to enjoy the fantastic views of the Great Wall’s beautiful mountain ranges and an insight into the country’s rich culture. As this is an exclusive challenge for Campaign supporters, this trek is also the perfect chance to experience a truly unique adventure with fellow supporters who share your own passion. The challenge begins in Jinshanling where you will trek through the spectacular views of the Black Dragon Pools National Park before starting your vigorous trek along the Great Wall. Each day includes a 12km trek through the winding mountains along with the chance to meet local villagers and experience rural Chinese life. Before heading home the trekkers will also visit the famous city of Beijing to explore the culture of China’s capital city. Sarah England, Breast Cancer Campaign’s Events Executive, said “Whether you’re looking for adventure or the chance to explore new cultures, the Great Wall of China trek has got it all. It’s ideal for anyone looking to take on a thrilling new challenge and the money raised will help Campaign beat breast cancer by funding innovative world-class research.” For more information about Campaign’s Great Wall of China trek or any other of the charity’s challenge events, please contact the events team on 020 7749 3700, email email@example.com or visit our website breastcancercampaign.org ENDS Notes to editors • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure • Currently it supports 101 research projects, worth over £14.1 million, in 41 centres of excellence across the UK and Ireland • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women • In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day • Visit www.breastcancercampaign.org • Read Chief Executive Pamela Goldberg’s blog http://pamelagoldbergblog.blogspot.com/