Jenny Eclair encourages Reading to Paint the Town Pink

Press release For immediate release: 25 September 2009 Press contact: Katie Power, 020 7749 3720 kpower@breastcancercampaign.org Jenny Eclair encourages Reading to Paint the Town Pink Comedian Jenny Eclair is encouraging everyone in Reading to get into the charity spirit this October, Breast Cancer Awareness Month, and help transform the town into a fusion of pink to help beat breast cancer. Breast Cancer Campaign is launching a new fundraising initiative in Reading called Paint the Town Pink where it is encouraging everyone in the local area to get involved in a pink fundraising activity during October in support of the charity. Reading Borough Council have already given Campaign its full support and both Reading FC and London Irish rugby club will be supporting the charity by holding pink fundraising activities on match days later in the month. Certain performances at the Reading Comedy Festival have also signed up to take part. (Please see attached events guide for more details.) Jenny Eclair, who will be performing in Grumpy Old Women during the Reading Comedy Festival, said “Breast cancer is something that affects so many families, so that’s why I’m encouraging everyone in Reading to get involved in Paint the Town Pink this October to help Breast Cancer Campaign beat this disease. There’s a pink event for everyone and it’s a great way to have a laugh with family and friends while raising money for a good cause. So get your thinking caps on and start planning how you can get involved!” Everyone can get involved in Paint the Town Pink, whether you’re a local business, , school, group, individual or as a family and there are three easy ways to join in. Either take part in one of Campaign’s national events, such as wear it pink on Friday 30 October*, attend one of the many Paint the Town Pink events being held near you or hold a pink fundraising event of your own. This can be anything from a pink quiz night to a pink cake sale. For more information on how to organise your own event, or to take part in any of the Paint the town Pink events, call 020 7749 3700 or visit www.breastcancercampaign.org * Schools can take part at anytime during October ENDS Picture caption: Grumpy Old Women star Jenny Eclair Notes to editors • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure • Currently it supports 101 research projects, worth over £14.1 million, in 41 centres of excellence across the UK and Ireland • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women • In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day • Visit www.breastcancercampaign.org • Read Chief Executive Pamela Goldberg’s blog http://pamelagoldbergblog.blogspot.com/

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Breast Cancer Campaign’s mission is to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure.

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