Locals wanted to help beat breast cancer at 13th annual Generations Walk on the Heath

Press Release For immediate release: 18 April 2011 Press contact: Louise Garrahan, Media Relations Officer, Breast Cancer Campaign, DD 0207 749 3724, Email: lgarrahan@breastcancercampaign.org Locals wanted to help beat breast cancer at 13th annual Generations Walk on the Heath Breast Cancer Campaign is calling on all generations of men, women and children to help raise funds for breast cancer research at the 13th annual Generations Walk on Hampstead Heath this summer. As hundreds of families make plans to enjoy long walks in the sunshine this Easter weekend, the charity is urging people to keep walking and sign up for the 5k walk on Sunday 12 June while raising funds for breast cancer research. Registration for the walk, which starts at 11am, costs just £10 for adults, and is £5 for under 12s. Each participant will receive a Generations Walk pink t-shirt, achievement medal and the walk’s organisers will also host a free picnic lunch at Kenwood House. Event organiser Cheryl Stakol founded the walk after being diagnosed with breast cancer in 1997. She said: “This weekend lots of families will enjoy getting out and exploring the great outdoors and we really hope they’ll continue walking this summer by signing up for the Generations Walk. It’s a great day out with children’s entertainment and a sponsored picnic lunch for all and your support will help benefit the 48,000 people who are sadly diagnosed with breast cancer in the UK each year. “ Each person who takes part will be helping Breast Cancer Campaign raise much needed funds for world-class breast cancer research. In the past 12 years, the Generations Walk has raised more than £270,000. All funds raised from this year’s walk will help support a project by Dr Jeremy Blaydes at the University of Southampton, who is currently investigating why chemotherapy stops working for 40 per cent of patients. His research involves testing a huge number of potential new drugs known as ‘inhibitors’ to find ones that could restore the effectiveness of chemotherapy and ultimately improve the chances of survival for many more people with breast cancer. If you and your family would like to join Cheryl and her team of volunteers at this year’s Generation Walk please visit www.generationswalk.co.uk or call the Events team on 020 7749 4114. ENDS Picture caption: Cheryl Stakol and walkers at the 2010 Generations Walk Notes to editors • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure • Currently it supports 81 research projects, worth over £15.5 million, in 31 centres of excellence across the UK and Ireland • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women • In the UK, nearly 48,000 new cases of breast cancer are diagnosed each year - that’s 130 a day • Visit www.breastcancercampaign.org • Read Chief Executive Pamela Goldberg’s blog http://pamelagoldbergblog.blogspot.com/

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Breast Cancer Campaign’s mission is to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure.

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