Paint the Town Pink success in York

Press release For immediate release: 5 November 2010 Press contact: Press office, 020 7749 4122 fgolding@breastcancercampaign.org Paint the Town Pink success in York Breast Cancer Campaign’s Paint the Town Pink fundraising initiative saw York go pink, pink and more pink throughout October and the charity hopes to raise £20,000 to help fund vital breast cancer research. With the help of local businesses, volunteers and supporters, we brought you pink lorries, pink fundraisers, pink shopping centres, pink buildings and finally a pink walk to make sure this year’s Paint the Town Pink was bigger (and pinker!) than ever. An army of Team Pink volunteers also got involved with fundraising and charity collections at Monks Cross and Coppergate shopping centres and contributed greatly to Paint the Town Pink’s success. Shops along The Shambles boasted pink window displays and got involved in the fundraising. The month came to a colourful climax with York’s Pink Walk which saw almost 100 supporters walking 6k to help beat breast cancer, as well as landmarks such as York Minster and the Millennium and Skeldergate Bridges illuminated in pink. Lauren Basket, Breast Cancer Campaign Community Development Manager, said “We’re absolutely delighted by how many people got on board and backed our Paint the Town Pink fundraising initiative in York this year. The support from the community was amazing and we would like to thank everyone who got involved, donated, volunteered and helped at events making this year’s month-long event a huge success.” ENDS Photos: (1) York Minster lit up in pink with some of York’s Pink Walkers (2) A pink shop display in The Shambles Notes to editors • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure • Currently it supports 99 research projects, worth almost £17.3 million, in 38 centres of excellence across the UK and Ireland • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women • In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day • Visit www.breastcancercampaign.org • Read Chief Executive Pamela Goldberg’s blog http://pamelagoldbergblog.blogspot.com/

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Breast Cancer Campaign’s mission is to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure.

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