Restaurants Give it Pink this October for charity

Press release For immediate release: 8 September 2009 Press contact: Katie Power, 020 7749 3720 kpower@breastcancercampaign.org Restaurants Give it Pink this October for charity Restaurants across the country are being urged to get into the charity spirit this October, Breast Cancer Awareness Month, by taking part in a new fundraising scheme to help raise vital funds for breast cancer research. Breast Cancer Campaign has launched a new donation initiative called Give it Pink where restaurants simply ask their customers to add an optional £1 donation onto their bill. All the money raised during the month of October will then be donated to Breast Cancer Campaign to help the charity beat breast cancer by funding innovative world-class research. Celebrity chef Kevin Woodford is backing the new scheme and is encouraging restaurants across the country to get involved. He said “Give it Pink is a great way to raise money for charity. It’s so simple to take part and can be lots of fun as you can also get all your staff involved by holding lots of pink fundraising activities. Breast cancer is a cause very close to my heart and by adding just £1 to your bill you will be helping the 46,000 people that are diagnosed with the disease every year in the UK. So go on, help make a difference this October and Give it Pink.” Bluebeckers has already signed its chain of restaurants up to take part and Campaign is looking for more outlets to join in. Anyone can take part Give it Pink, so get your restaurant involved and help Campaign get a step closer to beating breast cancer this October. For more information about Give it Pink or any of Breast Cancer Campaign’s activities, please call please call 020 7749 3700 or visit www.breastcancercampaign.org ENDS Notes to editors • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure • Currently it supports 101 research projects, worth over £14.1 million, in 41 centres of excellence across the UK and Ireland • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women • In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day • Visit www.breastcancercampaign.org • Read Chief Executive Pamela Goldberg’s blog http://pamelagoldbergblog.blogspot.com/

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Breast Cancer Campaign’s mission is to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure.

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