Step into Christmas with a Mistletoe March for breast cancer research

Press Release For immediate use: 27 October 2009 Press contact: Louise Garrahan, Media Relations Officer, Breast Cancer Campaign, DD 0207 749 3724, Email: lgarrahan@breastcancercampaign.org Step into Christmas with a Mistletoe March for breast cancer research Tis the season to be jolly – and step into the festive season with Liverpool’s first Mistletoe March Friendship Walk for Breast Cancer Campaign. With the countdown to Christmas now underway, it’s the perfect excuse to dress up and spread festive cheer with loved ones on the 5k stroll in Sefton Park on Sunday 29 November while supporting the 46,000 people diagnosed with breast cancer in the UK each year. Sarah England, Events Executive for Breast Cancer Campaign, said: “Earlier this year, we held the Mersey March Friendship Walk at Calderstones Park and it was such a huge success that we’ve decided to hold a second walk in the city to get everyone in the mood for Christmas while raising money to continue funding vital breast cancer research. “Every year 5,300 women in the North West are diagnosed with breast cancer and 300 of those diagnoses are made in Liverpool, so we hope lots of people will dig out their Christmas hats and accessories and join us on the walk to support this very worthwhile cause.” Registration for the Mistletoe March, which starts at 11am at the Cricket Club, is £10 for adults and £2.50 for children under 16. The fancy dress theme is festive and each walker is encouraged to raise sponsorship for taking part. The top fundraiser will receive two complimentary tickets for a horseracing day at Haydock Park in 2010. After the walk everyone will be served some Christmas treats such as mulled wine, mince pies, tea and coffee plus Santa may even make an appearance. If you would like to take part please call 0207 749 4126 or visit www.friendshipwalks.co.uk Ends Picture caption: Walkers in festive fancy dress Notes to editors • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure • Currently it supports 115 research projects, worth over £15.8 million, in 44 centres of excellence across the UK and Ireland • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women • In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day • Visit www.breastcancercampaign.org • Read Chief Executive Pamela Goldberg’s blog http://pamelagoldbergblog.blogspot.com/ • Breast Cancer Campaign urges women to be breast aware this Breast Cancer Awareness Month and continue throughout the year as early detection can save lives. Follow the five-point code: know what is normal for you, look and feel, know what changes to look for, report any changes without delay and attend a breast screening if aged 50 or over. Women over 70 should contact their GP for a referral.

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Breast Cancer Campaign’s mission is to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure.

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