Upcoming Paint the Town Pink events in Reading

Press release For immediate release: 17 September 2009 Press contact: Katie Power, 020 7749 3720 kpower@breastcancercampaign.org Upcoming Paint the Town Pink events in Reading Breast Cancer Campaign will be transforming Reading into a fusion of pink this October, Breast Cancer Awareness Month, and is encouraging everyone in the local area to get involved to help raise vital funds for breast cancer research. Many local tourist attractions and businesses have organised for pink events and fundraising activities to take place throughout the month and the charity will also be encouraging people to take part in its national events. Please see the attached events guide for details of the confirmed Paint the Town Pink events taking place throughout October including performances at the Reading Comedy Festival from 2 – 17 October, a pink spa day at the London Irish game on 24 October, a ladies day at the Reading FC match on 26 October and wear it pink, Campaign’s nationwide pink fundraising day on 30 October. Campaign is encouraging everyone in Reading to join in with Paint the Town Pink by organising their own pink-themed events. This could be anything from a pink quiz night to a pink cake sale. For more information on how to organise your own event, or to take part in any of the Paint the Town Pink events, call 020 7749 3708 or visit www.breastcancercampaign.org ENDS Notes to editors • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure • Currently it supports 101 research projects, worth over £14.1 million, in 41 centres of excellence across the UK and Ireland • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women • In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day • Visit www.breastcancercampaign.org • Read Chief Executive Pamela Goldberg’s blog http://pamelagoldbergblog.blogspot.com/

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Breast Cancer Campaign’s mission is to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure.

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