Stylish Briers’ Gloves on hand at The Garden Press Event 2013

The fashion world is seeing the return of bold stripes, candy stripes and daisies, a trend forecast by many of the top fashion magazines. Briers’ glove ranges will keep you on-trend while you’re out in the garden pruning, potting, weeding, sowing; providing gloves suitable for all tasks.

Leading gardening gloves and footwear designer, Briers is set to launch the stylish new Daisy Dot Glove Triple Pack, and the Plain Jersey Triple Pack at The Garden Press Event today, on Stand G62, taking place at the Barbican Centre.

Briers’ Daisy Dot Gloves are available in a handy triple pack. The Daisy Dot Glove range, which was designed in the UK, fits perfectly with the fantastic new Daisy Dot Boots, also designed by Briers. Trendy, stylish and fashionable, the range combines colourful and contemporary design with the best levels of protection.

Daisy Dot Triple Pack

  • On-trend daisy print
  • Fashionable colours
  • PVC grip dots
  • Knitted Cuff

SRSP: £4.99

Jersey Mini Grip Triple Pack

Fluffy inside for comfort and warmth!

  • Fashionable colours
  • PVC grip dots
  • Knitted Cuff

SRSP: £4.99

The new Briers triple packs ensure you’ll always have a pair of gloves on-hand when you need them. These gloves are available in three different on trend colours for 2013; pink, cyan, and lavender. Global colour specialist Pantone has said that 2013 will see more use of earthy blues, making cyan a must have colour.

Accompanying the new launches at The Garden Press event will be the Professional Plus Gloves and The Ditzy Gloves.

Professional Plus

Great comfort and durability made using high-tech synthetic leather palm

  • Classic comfort
  • Superb dexterity
  • Adjustable grip
  • Silicone dots for added grip

SRSP: £14.99

Ditzy Gloves

Briers Ditzy Gloves flaunt the upcoming daisy print, keeping you on-trend while you’re out in the garden.

  • Jersey material
  • PVC grip dots
  • Knitted cuff for extra comfort
  • Available in pink and lavender

SRSP: £2.89

Gloves not only help to protect your hands from dirt, mud and thorns, they also aid the prevention of painful blisters. Ground that has been used by animals can also be dangerous for bare skin, while many plants that look beautiful - or edible – in the garden, are often poisonous and are best left untouched by naked skin.

With a huge range of styles and high quality materials and a wide choice of colours and sizes, Briers has created a collection that will delight fashion conscious gardeners of all ages.

Briers would like to invite you to come to their stand, G62, to pick up a free pair of Ditzy Gloves, the light use gloves are perfect for the home and garden.

To see more fun and exciting Briers products, visit www.briersltd.co.uk

Like Briers on Facebook www.facebook.com/Briersltd
Follow Briers on Twitter: @BriersLtd


Ends

Editorial contacts:
Maria Bretti
redheadPR
Tel: 07854 819 213
Email: maria@redheadpr.co.uk

Editors Notes
Briers’ Glove Range
 

Leather gloves:

Lady Gardener

  • Stretchy back
  • Soft leather palm and fingers
  • Colours: pink, lavender, green
  • Adjustable Velcro wrist

Price: £10.99 per pair

Thermal Hide

  • 3M Thinsulate™ lined for extra warmth
  • Gold hide soft tough leather
  • Adjustable Velcro wrist
  • Available sizes: medium, large

Price: £13.99

Professional

  • Synthetic leather glove
  • Classic comfort work glove
  • Superb dexterity
  • Adjustable wrist
  • Available sizes: medium, large

Price: £12.99

Professional Plus

  • Great Comfort and durability
  • Hi-tech synthetic leather palm
  • Classic comfort glove
  • Superb dexterity
  • Adjustable wrist

Price £15.99

Dual Leather

  • Practical hide leather palm glove
  • Tough and hardwearing
  • Elasticised wrist
  • Size: medium, large

Price: £8.99

Washable gloves:

Washable Gardener

  • Washable at 40°C
  • Soft comfortable leather
  • Colours: pink, lavender, olive

Price: £10.99 per pair

Children’s gloves:

Kids Jersey Gardening Glove

  • Jersey comfort glove
  • Knitted wrist
  • Colours: yellow, blue
  • Size small: (4-7 years - yellow and red design)
  • Size medium: (8-12 years, blue design)

Price: £2.75 per pair

Junior Digger

  • Created for children age 5 – 9
  • Knitted wrist
  • Tough latex coating
  • Colour: blue/yellow
  • Size: medium (5-9 years)

Price: £2.99 per pair

Kids Rigger

  • Quality leather palm gloves
  • Available in two sizes spanning the age range 4 – 12 years
  • Knuckle protection and an extended cuff for extra safety
  • Colours: blue/beige, green/beige
  • Size small: (4-7 years)
  • Size medium: (8-12 years)

Price: £3.49 per pair

Ladies’ gloves:

Soft Stripe

  • Soft stripe design
  • Super soft cotton
  • Treated to give water resistance
  • PVC grip dots

Price: £2.99

Bold Stripe

  • Coated for water resistance and comfort
  • Light gardening and household gloves
  • Feature a loose cuff
  • Colours: Pink, blue, white, yellow
  • Size: medium

Price: £2.99

Finger Tips Rose Stripe

  • Innovative design
  • Great grip
  • Finger tip protection
  • Knitted cuff
  • Size: medium

Price £3.99

Flexigrip

  • Stretchy and give great grip
  • Ideal for home and garden
  • PVC grip dots
  • Colours: red, green
  • Sizes: small, medium

Price: £2.99

Traditional

  • The best light weeding and dead heading glove and it still works!
  • Vinyl coated cotton for moisture resistance
  • Knitted wrist for warmth and comfort
  • Size: medium

Price £2.99

Lining Gloves

  • Pack of ten individual cotton gloves
  • Great for painting, cleaning and underneath tougher gloves
  • Snug fit
  • Size: one size

Price: £4.99

Ladies Rigger

  • Perfect outdoor work glove
  • Reinforced safety cuff
  • Extra pal, knuckle and finger tip protection
  • Colours: Cerise, Lavender, Daisy Dot
  • Size: medium

Price: £4.49

Ditzy Gloves

  • Flaunt the upcoming daisy print fashion
  • Jersey material
  • PVC grip dots
  • Knitted cuff for extra comfort
  • Colours: pink, lavender
  • Size: medium

Price: £2.89 per pair

Coated gloves:

Pond and Drain Glove

  • Ideal for water gardening and drain cleaning
  • Waterproof
  • Full arm-length protection
  • Elasticated top
  • Size: medium

Price: £11.99

All Rounder

  • Thorn protection
  • Knitted wrist
  • Excellent grip
  • Perfect gardening glove for a wide range of gardening tasks, including rose pruning
  • Colours: green, pink and lavender
  • Size: small, medium and large

Price: £4.99 per pair

Dotty Water Resistant

  • Light gardening use
  • Vinyl coated for water resistance
  • Cotton lined for comfort

Price: £3.99 per pair

General Gardener

  • Latex coated comfort glove for general use
  • Strong coated cotton
  • Size: medium, large

Price: £4.49 per pair

Seed and Weed

  • Second skin for light use
  • Tough nitrile coating
  • Hand washable
  • Perfect for weeding and planting
  • Colours: pink, lavender, green, blue
  • Size: small, medium, large

Price: £3.99 per pair

Thermal Worker

  • Warm lined
  • Knitted
  • Coated palm for protection and grip
  • Colours: black, pink
  • Size: medium, large

Price: £6.99 per pair

Comfi

  • Light use when dexterity required
  • Latex coated knitted cotton for comfort
  • Colours: lavender, pink, green, blue
  • Size: medium

Price: £3.99 per pair

Triple Packs:

Jersey Mini Grip

  • Fluffy inside for comfort and warmth
  • Fashionable colours
  • PVC grip dots
  • Knitted Cuff

Price: £4.99

Daisy Dot Triple Pack

  • On-trend daisy print
  • Fashionable colours
  • PVC grip dots
  • Knitted Cuff

Price: £4.99

About Us

Briers is a specialist gardening gloves and footwear brand. The company is also the licensee behind the GIMA (Gardening Industry Manufacturers’ Association) award-winning Gruffalo® range of children’s gardening clothes and accessories. In the last three years, Briers has launched Stardust Wellingtons, Floral patterned gloves with matching kneelers, Boppers and High Heeled Boots. This period has coincided with a steady rise in turnover – including a 50% increase in 2012 - despite pressures on consumer spending. Retail customers of Briers have also reported a growing demand for the brand. A willingness to create bespoke ranges for retailers and unrivalled customer care are major contributory factors in the growth of Briers. Also significant is the influence of Founder and Managing Director, Jackie Eades, who provides a female perspective into what has traditionally been a male-dominated sector. Jackie has led Briers through a series of ground-breaking developments in gardening product retail. The Gruffalo range, for example, has proved a highly successful product licensing initiative, leading the way in its sector. Demand for wellington boots, meanwhile, continues to grow, helped by Briers’ appealing designs and innovative marketing. Looking ahead, Jackie has also built excellent relationships with manufacturing partners in China to ensure best practice in production in the years ahead. Briers customers Briers’ target audience is made up of people typically aged 40 plus and falling within the ABC1 socio-economic group. Customers choose Briers because they want fashionable design without compromising functionality or quality of manufacture. Briers’ products are in the mid-market price range and enjoy broad appeal. Briers products The current Briers product range comprises: Gloves – over 50 SKUs, RRPs (recommended retail prices) from £9.99 Leather gloves, washable gloves, children’s gloves, ladies’ gloves, all rounder and seedling gloves and workwear gloves. Footwear - over 20 SKUs RRPs from £39.99 - £49.99 Garden clogs, ankle boots, adult and children’s wellington boots, high heeled boots, Boppers and Stardust ankle boots. The Gruffalo® range for children. Fleece jacket, pack-away rain mac, wellington boots, wellington boot warmers, gardening kneeler, watering can, umbrella, gardening gloves, gardening rake, fork, trowel and hat, glove and scarf set. Brand profile Briers’ flair for retail and merchandising has attracted extensive editorial coverage in several high circulation consumer and trade publications. These include GTN (Garden Trade News), Horticulture Week, FE Magazine (Fashion & Footwear Extras), Daily Mail Weekend Magazine, Garden News and Kitchen Garden. In September 2012, Woman and Home magazine, which has a circulation of 350,000, published a profile on Jackie Eades. Briers retains the services of the specialist public relations consultancy, redheadPR, whose clients in the gardening sector also include Stewart Garden and John Woods Nurseries. The consultancy is headed up by Sara Tye, an award-winning and top 500 international PR, who has also worked with major consumer brands such as Green & Black’s, Nokia and Frangi Tie Rack. Sara has extensive experience of managing client relationships with celebrities. She has worked closely with many well-known figures, including TV presenter, comedienne and psychologist Ruby Wax and grow your own specialist and regular broadcaster Pippa Greenwood. Briers’ ethics Wherever possible, Briers uses manufacturers that are members of Sedex (Supplier Ethical Data Exchange). Sedex is a not-for-profit membership organisation that drives improvements in ethical and responsible business practices in global supply chains. Briers also operates ethical policies on the environment, human rights and animal welfare. Briers is a member of the British Boot, Shoe and Allied Trades Research Association (SATRA). SATRA is the world’s leading research and technology centre of its kind and a leading authority on international legislation and testing. Briers is also committed to the wider gardening industry. Jackie Eades has served on the council of GIMA, the trade association that promotes and protects the interests of UK and EU businesses supplying the UK garden industry. Briers stockists Briers products can be found at major outlets across the UK. These include Wilkinsons, B&Q, Dobbies, The Garden Centre Group, Blue Diamond and Garden and Leisure as well as independent garden centres, DIY stores and fashion retailers. Briers also supplies to major national wholesalers such as Decco. For more information visit www.briersltd.co.uk.

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