Philadelphia firm to assume responsibility for bank’s brand strategy, advertising, digital, public relations and social media
PHILADELPHIA, December 4, 2012 – Brownstein Group (BG), a Center City-based brand communication firm, announced today that it has been named Brand Agency of Record for Beneficial Bank, the oldest and largest bank headquartered in Philadelphia. As such, Brownstein Group will partner with the bank’s internal Brand and Strategy team to execute integrated campaigns to improve brand awareness, customer acquisition and retention. Harmelin Media will join the team for media planning and buying.

The selection comes after a three-month competitive pitch process in which Beneficial evaluated potential partners according to overall agency capabilities and experience, creativity and innovation, financial stability and cost structure.

“Brownstein Group’s creative...