Employees across Canada leave traditional work attire behind and Get Pink’d in support of a future without breast cancer

TORONTO, March 10, 2015 – Canadian Breast Cancer Foundation (CBCF) will hold its annual Get Pink’d Day on Thursday, March 12, 2015. Employees at over 200 businesses across Canada, including CIBC and EllisDon, will ditch their traditional work apparel and show their support for CBCF by making a donation and going to work dressed in pink.

Campaigns like Get Pink’d provide a way for communities to make a positive difference in a cause that directly affects hundreds of thousands of individuals and their families. Through the support of initiatives like Get Pink’d, CBCF can continue to invest in innovative breast cancer research aimed at earlier detection, improved diagnosis and more effective treatment, which has helped to reduce mortality rates by 43 per cent.

“CBCF-funded research is saving lives,” said Sandra Palmaro, co-CEO, Canadian Breast Cancer Foundation. “We are grateful for the support of local businesses across the country for raising the funds needed to invest in the best and brightest researchers across the country. Through their hard work, we are making a positive difference in the lives of women and men affected by breast cancer.”

Such advancements can be seen in a recent ground-breaking discovery by CBCF-funded researcher Dr. Gurmit Singh and his team at McMaster University. Dr. Singh works in the area of bone pain as a result of breast cancer metastases, which can severely compromise a patient’s quality of life and ability to function. Standard pain management relies on analgesic drugs that mask the pain rather than stopping it and tend to weaken in effectiveness over time. Dr. Singh, however, has recently identified several effective compounds that could lead to new treatment option that rather than masking the pain, would target and block where the chemical processes that trigger bone pain in the first place. This has great potential to eliminate pain in patients with breast cancer metastases more effectively than analgesics, resulting in a much better quality of life.

Companies can still sign up to Get Pink’d by contacting getpinkd@cbcf.org. To support Get Pink’d, use and follow the hashtag #GetPinkd2015 

To find out more about CBCF-funded breast cancer research, visit www.cbcf.org


About the Canadian Breast Cancer Foundation

Canadian Breast Cancer Foundation is the leading community driven organization in Canada dedicated to creating a future without breast cancer. Our investments in innovative and relevant research and education have led to progress in breast cancer prevention, diagnosis, treatment and care. Since 1986, we have been at the forefront of a nationwide movement supporting and advocating for the breast cancer community.

For more information, or to arrange an interview, please contact:

Beth Hampson
Senior Manager, Marketing & Communications
416-815-1313 ext. 512

About Us

Since 1986, the Canadian Breast Cancer Foundation has been at the forefront of a nation-wide movement to raise awareness and mobilize action on breast cancer. Today, the Foundation is the leading organization in Canada dedicated to creating a future without breast cancer. Our investments in vital research, education and health promotion programs have led to progress in breast cancer prevention, diagnosis, treatment and care. Our goal is to reduce the number of people diagnosed with breast cancer, reduce mortality for those who develop the disease, and improve quality of life for those affected.




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