Releases - Carl Buddig & Company

Second Year Be A Reader Campaign to Raise $100,000 for RIF Programs While Engaging Consumers to Instill Everyday Love of Reading
Chicago – (March 29, 2012) – To promote children’s literacy and family reading time, Carl Buddig & Company is partnering with Reading Is Fundamental (RIF) for a second year to support the “Be A Reader” campaign and raise a minimum of $100,000 for RIF. The cause marketing campaign...

Local Read-Aloud Events and Book Donations Promote Literacy Education
Chicago – (Aug. 24, 2011) – As school children across the nation head back to school, Carl Buddig & Company will hit the road with Reading Is Fundamental (RIF), the nation’s largest children’s literacy nonprofit, to sponsor read-aloud events and book giveaways as part of the national Be A Reader campaign. Through the Be A Reader partnership,...

Yearlong Cause Marketing Campaign Promotes Family Reading Time
Chicago - (May 25, 2011) - Carl Buddig & Company - the lunchmeat brand that has been nourishing families for generations - announces a new national cause marketing campaign to nourish young minds and support literacy efforts nationwide. The Be A Reader campaign kicks off with a new Reading Is Fundamental (RIF) partnership to raise a minimum of...