CashGuard expands their sales channels to the Baltic Countries

Last summer CashGuard’s parent company PSI Group acquired the Baltic market leader of retail solutions, New Vision Baltija.

As of this year New Vision will start selling CashGuard’s solutions in their markets.

“We see New Vision as a perfect sales partner and see great potential in the Baltic countries,” says Roine Gabrielsson, CashGuard CEO.

New Vision Baltija was established in 1993 and is a retail business technology company. The company provides business management solutions and system integration services to retailers in the Baltic region and is actively expanding its activities outside the Baltics. Over 21 years of its work with retail companies, New Vision Baltija knows the demands of a modern retailer. All Baltic countries use the Euro as of the New Year. So the timing to introduce cash management is right.

Julius Stulpinas, sales director for Baltics at New Vision says: “We feel that retailers are starting to recognise the importance of cash management and the benefits of automation and optimisation. They are interested in making the cash handling process less costly and more secure. That lets us believe CashGuard solutions have a great future in the Baltic market.”

Catrine Johansson, VP Marketing at CashGuard, phone: 072 222 90 11 email:

CashGuard – securing your bottom line

CashGuard specialises in cash management solutions for the retail industry. The company was founded in 1991, and has since then grown into a market leader for cash management in the retail field. CashGuard’s mission is to create a world class point of sale experience for customers, while offering retailers the best solutions for preventing shrinkage, tracking cash flow and optimising business performance. More than five million retail customers in 25 countries use CashGuard and there are almost 25 000 systems operating globally. CashGuard is headquartered in Stockholm, Sweden and is a wholly owned subsidiary of PSI Group. Go to for more information.