Entertainments industry gets its own news agency on the Internet through Barracudatv.se

Entertainments industry gets its own news agency on the Internet through Barracudatv.se A new business-to-business portal has just been launched by Barracuda Film & Television, offering an extensive range of features from the world of international pop, culture and entertainment. As part-owner of this newly founded company known as Barracudatv Special Entertainment, Cell Network has been involved in and helped develop both the business strategy and the website. Via the website barracudatv.se, customers can make all manner of different selections, from pre-edited features to full-length interviews. The productions are shown in what is known as "streamed form" and can be downloaded direct or can be ordered via the analogue route. Barracudatv Special Entertainment is also able to send concerts and other events direct both to television sets and the Internet. - Through this new technology, we can offer our content to large and small media players the world over, points out Bobo Ericzén, MD of Barracuda Film & Television and the man behind the new portal. We have thousands of hours of exclusive film material in our archives featuring over 100 international artists such as Madonna, Whitney Houston and the Cardigans. Using our own experienced correspondents who report daily from Los Angeles, New York and London, Barracudatv Special Entertainment is able to provide a complete offer of pop, culture and entertainment for both traditional media such as tv channels and the press, as well as for wide-band and narrow-band portals geared to consumers and other media "on demand". - It is a very exciting project and it fits well into our investment profile, comments Kristina Ahlberg, MD of Cell Innovation, Cell Network's capital-venture company. Barracudatv Special Entertainment is based on a sound business model which began generating income right from the start. We have invested the capital which Barracudatv needs if it is to expand internationally, equivalent to a minority item of 6.7 % of the ownership. As owner, we can offer a diverse range of different skills, customised to enable the development of business ideas within the new economy. About Cell Innovation Cell Innovation, founded in March 2000, is a wholly-owned capital-venture company within the Cell Network Group. Cell Innovation invests in companies whose business ideas are based on new fields of application within the areas of the Internet, mobile Internet, interactive TV, wide-band technology and other platforms. About Barracuda Film & TV Since 1990, Barracuda Film & TV has been producing Swedish and international profiles, documentaries, presentations and reports with the world's greatest and most sought-after personalities from the world of pop, culture and entertainment. Among other things, Barracuda currently manages a TV archive containing thousands of hours of film material, which has been shown on TV channels throughout the world. www.barracudatv.se For more information please contact: Bobo Ericzén, MD Barracuda, Film & Television, phone +46 8-664 0332, +46 70- 571 81 48 Kristina Ahlberg, MD, Cell Innovation, phone +46 8-5220 4121, +46 709-56 51 21 Ellinor Bollman, Dir. Corp Communications, Cell Network, phone +46 8-5220 4114, +46 70-3473714 ------------------------------------------------------------ This information was brought to you by BIT http://www.bit.se The following files are available for download: http://www.bit.se/bitonline/2000/08/15/20000815BIT00170/bit0001.doc http://www.bit.se/bitonline/2000/08/15/20000815BIT00170/bit0002.pdf

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