Cherry completes grand slam of industry awards

Cherry has won a grand slam of industry titles at the International Gaming Awards, marking the fourth consecutive year that the group has been honoured at the ceremony.

ComeOn, which was acquired by Cherry in 2016, was named Online Sportsbook Operator of the Year.

Hans Martin Nakkim, spokesperson at ComeOn, said: “ComeOn has built one of the most respected and talented teams in sports betting, so we are thrilled that our hard work and commitment to innovation has been recognised.”

Yggdrasil Gaming, which has enjoyed a hugely successful 12 months, including a number of major new operator signings and industry-first launches, was named Innovator of the Year.

Fredrik Elmqvist, CEO of Yggdrasil Gaming, said: “Innovation is in the Yggdrasil DNA, and we continue to drive forward the slots industry with a unique approach to everything from game design to in-game promotional tools.”

And Cherry Casino, which revamped its website in 2016, was named mobile operator of the year.

Jonas Wåhlander, CEO of Cherry iGaming, said: “Cherry is committed to offering users the very best possible experience on all channels, so it is particularly gratifying to see our world-class mobile offering acknowledged which is enabled by the technology and flexibility which XCaliber offer.”

Anders Holmgren, CEO at Cherry Group, added: “This trio of awards shows that Cherry continues to lead the way across several business areas. I would like to thank everyone at Cherry for all their hard work, and we look forward to even more success in the future.”

Translation
This is a translation of the Swedish original.

For further information, please contact:

Anders Holmgren, CEO Cherry AB (publ), Mobile +46 708-607 534, email; anders.holmgren@cherry.se or

Gunnar Modalen, Head of Investor Relations & Communication Cherry AB (publ), phone: +46 702 – 802 636, gunnar.modalen@cherry.se

Cherry in brief 
Cherry is a Swedish innovating and fast growing gaming company established in 1963. The business strategy is to create shareholder value by owning and developing fast-growing and profitable businesses within the gaming and casino industry. Cherry operates within five diversified business areas, Online Gaming through Cherry iGaming , Performance-based Marketing through Game Lounge , Gaming Technology through XCaliber . Game Development through Yggdrasil Gaming and Restaurant Casino through Cherry Spelglädje . The objective is to grow organic in combination with strategic acquisitions of fast-growing companies. Cherry employs around 900 people and has more than 5,600 shareholders. The Company’s B-shares are listed on AktieTorget.

About Us

Cherry is a Swedish innovating and fast-growing gaming company established in 1963. The business strategy is to create shareholder value by owning and developing fast growing and profitable businesses within the gaming and casino industry. Today, Cherry operates through five diversified business areas: Online Gaming, Game Development, Online Marketing, Gaming Technology, and Restaurant Casino. The objective is to grow organically in combination with strategic acquisitions of fast-growing companies. Cherry employs some 1,100 people and has about 6,900 shareholders. The company’s class B share is listed on the Nasdaq Stockholm exchange, Mid Cap segment. More information is available at www.cherry.se.

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