Cherry Online reboots classic casino site EuroSlots

EuroSlots has been given a reboot with greater marketing resources, thanks to a new partnership with Malta and Denmark based digital agency Power Media Group and their affiliate network Matching Visions. A master affiliate agreement has been signed and Cherry expects increased activity focussed on the Pan-European market as a result of the cooperation.

Originally launched in 2012, EuroSlots has received a complete overhaul, and now enjoys the same functionality that has seen Cherry Online brands win the ‘Online Gaming Operator of the Year’ award at the International Gaming Awards in 2014, 2015 and 2016. EuroSlots is thereby lifted to a new level with increased focus on creating a user-friendly, multi-platform experience for the market’s more seasoned casino players.

Mikael Strunge, Partner & Gaming Director at Power Media Group, said: “Cherry has been at the forefront of the gaming industry for years and we are truly happy to partner up with them on a project of this magnitude."
On the question of brand development, Strunge added: “We seek to create a brand that resonates with the serious slot player by offering a level of information and guidance that hasn’t previously been seen in the industry.”

Jonas Wåhlander, CEO of Cherry Online said: “We’re delighted to bring Power Media Group and Matching Visions into a close partnership with Cherry, in cooperation enabling them to manage effective traffic through their outstanding media department and function as a master affiliate. We’re confident that the combined strengths of Cherry Online and Power Media Group will ensure that EuroSlots will be a force to be reckoned with in the future.”

This is a translation of the Swedish original. 

For further information, please contact:
Jonas Wåhlander, CEO Cherry Online Gaming, Telephone +356 9902 9673, Email:
Mikael Strunge, Partner PowerMediaGroup ApS, Telephone +45 20 92 09 95, Email:
Burvall, CEO Cherry AB (publ), Telephone +46 8-514 969 52, +46 709 279 632, Email;


Cherry in brief 

Cherry is a Swedish gaming company established in 1963 specialized in online casinos and lotteries (,,,,, www.,,,,,,, and, affiliate business through Game Lounge and games development (, through subsidiaries in Malta. Cherry is the market leader in casinos in restaurants and nightclubs in Sweden. Cherry employs around 750 people and has more than 3,800 shareholders. The Company's B-shares are listed on AktieTorget. 

About Us

Cherry is a Swedish innovating and fast-growing company with operations in gaming, entertainment and media. The company was established in 1963 and today operates through five diversified business areas: Online Gaming, Game Development, Online Marketing, Gaming Technology, and Restaurant Casino. The objective is to grow organically in combination with strategic acquisitions of fast-growing companies. Cherry employs some 1,400 people and has about 9,250 shareholders. The company’s class B share is listed on the Nasdaq Stockholm exchange, Mid Cap segment. More information is available at


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