Yggdrasil continue to grow in the UK – signs agreement with Rank Group
Yggdrasil Gaming, a Cherry AB (publ) – STO: CHER-B.ST – subsidiary has signed agreement with Rank Group, one of the largest gaming operators in the United Kingdom. The deal includes Yggdrasil’s full portfolio of titles the in-game promotional tools, BOOST™, and social sharing tool BRAG™.
Rank Group, which operates the Mecca and Grosvenor Casino brands, will enjoy access to slots including the successful Jungle Books and Valley of the Gods.
Yggdrasil CEO, Fredrik Elmqvist, said:
“Rank Group is one of the most recognised gaming operators in the UK, and the agreement is another important addition in our expansion in this highly competitive market. We are certain our games will sit well on the Mecca and Grosvenor brands, and look forward to building a long-standing relationship with Rank.”
Rank Group Head of Casino, Bhotesh Maheshwari, said:
“Yggdrasil is relatively new entrant in the space but have already delivered some extraordinary titles and superior bonusing tools. We are very pleased to serve their content to our Mecca Bingo and Grosvenor Casino players, and look forward to utilising BOOST™ promotional tool.”
We operate three established retail gaming brands: Mecca, Grosvenor Casinos and Enracha. Rank’s retail businesses operate through 151 venues in Great Britain, Spain and Belgium. Rank also operates complementary digital offers through its UK and Alderney gambling licences.
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This information was submitted for publication on 19 December 2017, at 10:00 a.m. CET.
CHERRY IN BRIEF
Cherry is a Swedish innovating and fast-growing gaming company established in 1963. The business strategy is to create shareholder value by owning and developing fast growing and profitable businesses within the gaming and casino industry. Today, Cherry operates through five diversified business areas: Online Gaming, Game Development, Online Marketing, Gaming Technology, and Restaurant Casino. The objective is to grow organically in combination with strategic acquisitions of fast-growing companies. Cherry employs some 1,100 people and has about 6,900 shareholders. The company’s class B share is listed on the Nasdaq Stockholm exchange, Mid Cap segment. More information is available at www.cherry.se.