Yggdrasil Gaming signs deal with Marathonbet

Yggdrasil Gaming has signed a deal with Marathonbet to supply the operator with its full suite of HTML5 video slots across UK and dot com markets.

The games will be integrated via the supplier’s industry-changing iSENSE 2.0 HTML5 framework, allowing them to be launched simultaneously on desktop and mobile.

Marathonbet, which last year launched a co-branded Marathonbet / Manchester United online live casino, will also gain access to the supplier’s collection of in-game promotional tools, BOOST™, including the recently-launched Missions feature, and the social sharing tool BRAG.

Fredrik Elmqvist, CEO at Yggdrasil Gaming, said: “We are thrilled to have joined forces with Marathonbet to put our portfolio in their player’s hands. It is a really strong start to the year for us, and we have a pipeline packed full of new games and features that we are excited to be bringing to the market over the coming months.”

Christian Melin, Head of Gaming R&D at Marathonbet, said: “The challenge for any operator when it comes to their game portfolio is striking the balance between quantity and quality. Yggdrasil can provide both, which is why we have integrated their full suite of games into our site. We are also pleased to have access to their in-game promotional tools, and look forward to working with innovative features such as BRAG. Gamification will be a key trend in the coming months, and this puts us very much ahead of the curve.”

The information in this press release is information which Cherry AB (publ) is required to disclose under EU Market Abuse Regulation (EU). The information was provided by the below contact persons for publication on February 6, 2017 at 08.30 CET.

Read more on Yggdrasilgaming.com

This is a translation of the Swedish original.

For further information, please contact:

Fredrik Elmqvist CEO Yggdrasil Gaming, Mobile +356 996 25 104, email: fredrik.elmqvist@yggdrasilgaming.com or

Anders Holmgren, CEO Cherry AB (publ), Mobile +46 708-607 534, email; anders.holmgren@cherry.se

Cherry in brief 
Cherry is a Swedish innovating and fast growing gaming company established in 1963. The business strategy is to create shareholder value by owning and developing fast-growing and profitable businesses within the gaming and casino industry. Cherry operates within five diversified business areas, Online Gaming through Cherry iGaming, Performance-based Marketing through Game Lounge, Gaming Technology through XCaliber. Game Development through Yggdrasil Gaming and Restaurant Casino through Cherry Spelglädje. The objective is to grow organic in combination with strategic acquisitions of fast-growing companies. Cherry employs around 900 people and has more than 5,600 shareholders. The Company’s B-shares are listed on AktieTorget.

About Us

Cherry is a Swedish innovating and fast-growing company with operations in gaming, entertainment and media. The company was established in 1963 and today operates through five diversified business areas: Online Gaming, Game Development, Online Marketing, Gaming Technology, and Restaurant Casino. The objective is to grow organically in combination with strategic acquisitions of fast-growing companies. Cherry employs some 1,400 people and has about 6,700 shareholders. The company’s class B share is listed on the Nasdaq Stockholm exchange, Mid Cap segment. More information is available at www.cherry.se.


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