Yggdrasil Gaming strikes deal with Gaming Innovation Group
Yggdrasil Gaming has reached an agreement with Gaming Innovation Group (GiG) to provide the operator with its full suite of video slots.
Yggdrasil’s portfolio of industry-leading games will be rolled-out across the operator’s B2C sites including its flagship online casino and sportsbook, Guts.com and Rizk.com, and its B2B network, iGaming Cloud. The operator will also gain access to Yggdrasil’s collection of in-game promotional tools, BOOST™, including the recently-launched Missions feature, as well as the social sharing tool BRAG.
Fredrik Elmqvist, CEO at Yggdrasil Gaming, said: “We are thrilled to have joined forces with Gaming Innovation Group. Their deal to acquire Betit has made them one of the fastest growing and largest operators in Scandinavia, and it’s a major boon for us to be able to put our content in the hands of their players. We have rolled out some fantastic new games in recent months that we believe have really moved the needle. We remain committed to delivering our partners the best content on the market, and look forward to working more closely with GiG, particularly when it comes to gamification as it is an area where we are both excelling.”
Read more at Yggdrasil.com
Translation
This is a translation of the Swedish original.
For further information, please contact:
Fredrik Elmqvist, CEO Yggdrasil Gaming, Telephone +356 996-25 104, fredrik@yggdrasilgaming.com
Fredrik Burvall, CEO Cherry AB (publ), Telephone +46 8-514 969 52, +46 709 279 632, Email: fredrik.burvall@cherry.se
Cherry in brief
Cherry is a Swedish innovating and fast growing gaming company established in 1963. The business strategy is to create shareholder value by owning and developing fast-growing and profitable businesses within the gaming and casino industry. Cherry operates within five diversified business areas, Online Gaming through Cherry iGaming, Performance-based Marketing through Game Lounge, Gaming Technology through XCaliber. Game Development through Yggdrasil Gaming and Restaurant Casino through Cherry Spelglädje. The objective is to grow organic in combination with strategic acquisitions of fast-growing companies. Cherry employs around 900 people and has more than 4,600 shareholders. The Company’s B-shares are listed on AktieTorget.