Yggdrasil launches new business initiative, Yggdrasil Dragons

Yggdrasil Gaming has launched a new business initiative that will engage, work with and support mutually beneficial partnerships between the supplier and other gaming entrepreneurs and businesses.

Yggdrasil will give its new partners access to Yggdrasil Gaming’s world-class technical framework, robust licensing structure, large operator networks and talent teams, as well as direct funding when necessary.

The idea behind the initiative is to allow entrepreneurs and gaming businesses with new and exciting ideas to access Yggdrasil’s vast resources, experience and knowledge to ensure their proposition goes on to be a big success. Specific arrangements and/or agreements between the supplier and the potential partner will be managed and controlled from case to case.

Fredrik Elmqvist, CEO at Yggdrasil Gaming, said: “The online gambling industry is fiercely competitive, and we often see individuals and businesses with great ideas fall by the wayside simply because they don’t have access to the right support and assistance to get their proposition of the ground. Over the years Yggdrasil Gaming has built a solid and successful business that includes a powerful technical framework, licensing capabilities and a team of talented people. We want to open this up to other entrepreneurs and gaming firms to help them achieve their goals.”

Read more on www.YggdrasilDragons.com

This is a translation of the Swedish original.

For further information, please contact:

Fredrik Elmqvist CEO Yggdrasil Gaming, Mobile +356 996 25 104, email: fredrik.elmqvist@yggdrasilgaming.com or

Anders Holmgren, CEO Cherry AB (publ), Mobile +46 708-607 534, email; anders.holmgren@cherry.se

Cherry in brief 

Cherry is a Swedish innovating and fast growing gaming company established in 1963. The business strategy is to create shareholder value by owning and developing fast-growing and profitable businesses within the gaming and casino industry. Cherry operates within five diversified business areas, Online Gaming through Cherry iGaming, Performance-based Marketing through Game Lounge, Gaming Technology through XCaliber. Game Development through Yggdrasil Gaming and Restaurant Casino through Cherry Spelglädje. The objective is to grow organic in combination with strategic acquisitions of fast-growing companies. Cherry employs around 900 people and has more than 5,600 shareholders. The Company’s B-shares are listed on AktieTorget.

About Us

Cherry is a Swedish innovating and fast-growing company with operations in gaming, entertainment and media. The company was established in 1963 and today operates through five diversified business areas: Online Gaming, Game Development, Online Marketing, Gaming Technology, and Restaurant Casino. The objective is to grow organically in combination with strategic acquisitions of fast-growing companies. Cherry employs some 1,400 people and has about 6,700 shareholders. The company’s class B share is listed on the Nasdaq Stockholm exchange, Mid Cap segment. More information is available at www.cherry.se.


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