Yggdrasil secures William Hill deal
Yggdrasil Gaming has agreed a landmark direct integration with leading operator William Hill in the latest coup for the supplier’s fast-growing Gibraltar operation.
William Hill will receive access to Yggdrasil’s full suite of slots, including blockbuster titles Joker Millions, Vikings Go Berzerk and Big Blox. The operator opted for a direct integration to be able to fully utilise Yggdrasil’s award-winning collection of in-game promotional tools BOOST™ and social sharing tool, BRAG. The deal is the fourth signing for Yggdrasil Gibraltar, having been awarded a license in June.
Fredrik Elmqvist, CEO at Yggdrasil Gaming, said: “William Hill is one of the most respected names in gaming, so it is obviously a huge thrill to ad such a trusted and successful tier one operator to our ranks. Since gaining our Gibraltar license six month ago, we have secured several major operators, and working with the very best in the industry is driving us forward and keeping us at the very top of our game.”
Graeme Powrie, Gaming Commercial Director at William Hill, added: “We have been hugely impressed by Yggdrasil’s commitment to innovation, and their collection of games is amongst the strongest in the casino sector. We opted for a direct integration so we can take full advantage of the in-game promotional tools and offer our players the exceptional experience they have come to expect from William Hill.”
Read more on Yggdrasilgaming.com
The information in this press release is information which Cherry AB (publ) is required to disclose under EU Market Abuse Regulation (EU). The information was provided by the below contact persons for publication on January 30, 2017 at 08.30 CET.
Translation
This is a translation of the Swedish original.
For further information, please contact:
Fredrik Elmqvist CEO Yggdrasil Gaming, Mobile +356 996 25 104, email: fredrik.elmqvist@yggdrasilgaming.com or
Anders Holmgren, CEO Cherry AB (publ), Mobile +46 708-607 534, email; anders.holmgren@cherry.se
Cherry in brief
Cherry is a Swedish innovating and fast growing gaming company established in 1963. The business strategy is to create shareholder value by owning and developing fast-growing and profitable businesses within the gaming and casino industry. Cherry operates within five diversified business areas, Online Gaming through Cherry iGaming, Performance-based Marketing through Game Lounge, Gaming Technology through XCaliber. Game Development through Yggdrasil Gaming and Restaurant Casino through Cherry Spelglädje. The objective is to grow organic in combination with strategic acquisitions of fast-growing companies. Cherry employs around 900 people and has more than 4,600 shareholders. The Company’s B-shares are listed on AktieTorget.