DICKIES BACK FOR MORE “STALKING” IN 2013

  • Dickies continues sponsorship of British superbike legend, Chris Walker for 2013

Dickies was delighted to have sponsored Chris Walker during 2012 – both for his racing activities and to supply the British race ace’s track and off-road schools with clothing.

Following on from a successful first season together, the world’s leading independent workwear company has reached agreement with “The Stalker” for a personal British Superbike deal for the 2013 season on the Quattro Plant Kawasaki, as well as an ongoing deal for clothing for Chris’s school.

“Chris is a legend in British bike racing circles”, comments Maurice Morton, “and his track school and motocross schools reflect his passion for the sport and his commitment to helping others. It’s great to be back with him again this season, he is a fantastic ambassador for the brand!”

At 41, Chris is one of the elder statesmen of British Superbikes, but his enthusiasm for the sport remains undimmed and he is as competitive as ever, proving this by achieving three top ten finishes in the opening two rounds of the 2013 MSE BSB series at Brands Hatch and at Thruxton. Chris currently lies seventh in the championship, and would be even higher up the rankings, if he hadn’t had a mechanical problem in the first Thruxton race, which caused his retirement when running solidly in the top five.

“I’m delighted to be continuing the partnership with Dickies again this season,” enthuses Chris. “It’s a fantastic brand to be associated with and it’s brilliant to see a company like this coming into bike racing and committing itself to the sport. Hopefully, together we’ll achieve some great results in BSB.”

Dickies is also an official supplier to the MSE BSB Championship, providing safety overalls and jackets to all of the Marshals in the series.

Dickies is also title sponsor for the next British Superbike round. The Oulton Park meeting is to be known as “The Dickies British Superbike Weekend.”

For more information about Dickies ranges of workwear and leisure clothing visit: www.dickiesworkwear.com

For media enquiries, contact Simon Maurice at Chicane on 01753 650004 or 07771 597961 or email simon@chicanemarketing.co.uk

EDITORS’ NOTES:

•       Williamson-Dickie has been producing workwear since 1922 and its global headquarters are in Texas.

•   Dickies also organises the UK’s foremost nationwide worker scheme to recognise and reward excellence in the workplace. For more details on UK Worker of the Year, please visit http://www.facebook.com/ukworkeroftheyear

•       For reader enquiries, please contact 01761 410 041 or e-mail uksales@dickies.com  



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