Borg & Beck Continues To Grow

Last month’s Motortec Automechanika, Ibérica held in Madrid, presented the First Line team with a second opportunity to showcase its high quality product line up to trade visitors attending Spain’s premier aftermarket exhibition.

Although product quality remains first rate, much has changed behind the scenes since the last show two years ago. The company’s export department has grown to reflect the increasing business that First Line is enjoying with its highly regarded Borg & Beck brand and a comprehensive range of braking products has been added to the range.

“We used the show in 2011 to introduce First Line and the Borg & Beck brand into the Spanish market, and to target potential distributors to help them to understand our company’s core values of quality, range, availability and service,” said managing director, Dan Joyner.

“It is a measure of the quality of our products and the people that we have now recruited into the team that at this year’s show we had four members of the export team, two of whom are resident in Spain and are successfully developing sales opportunities in the territory. We also had two of our major distributors, Antonio Climent from our Valencia depot, and Miguel Angel Ramirez from our Málaga depot.

“We are pleased to be able to report that the show was busy with a good number of national visitors, both established customers and potential new contacts.

“We were also delighted to greet associate members of the Holy-Auto Group who have just begun to stock Borg & Beck clutch products now that First Line is an approved supplier to the group, which is as a direct result of a meeting we had at the show two years ago.

“In addition, we saw visitors from Algeria, Morocco, Melilla, Canaries, Italy, Iceland, Russia, Portugal, Poland, France and Polynesia, which left us feeling confident that our export business will continue to grow throughout 2013 and into the future.”

For more information regarding the quality products in the Borg & Beck or First Line range, please call the sales team on: +44 (0) 1869 248484 or visit:


For further information relating to this press material, please contact Steve Coombes on: 01923 269490 or e-mail:

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