CisionPoint Named One of Industry’s Best Marketing/PR Software Solutions
Cision Public Relations Software Chosen Finalist for CODiE Award Honoring 2011’s Top PR and Marketing Management Tools
LONDON, 13th April, 2011 – Cision, the leading provider of PR software, services and tools for the marketing and public relations industry, today announced that its CisionPoint on-demand PR and marketing software has been named a finalist as Best Marketing/PR Solution in the 2011 CODiE Awards – the software industry’s only peer-reviewed awards competition.
The Best Marketing/PR category recognises the “best solution for the management of customer, promotional or media communications.” It includes platforms and tools for “enterprise marketing management, campaign management, marketing-specific asset management, press and PR management, multimedia solutions, and all Web 2.0 marketing solutions,” according to the sponsors of the CODiE Awards, the Software and Information Industry Association (SIIA).
“CisionPoint’s selection confirms that CisionPoint is a superior software tool that integrates best-in-class social media research, influencer marketing, media monitoring, and analysis tools to empower PR people to do their jobs better, more easily and more efficiently,” said Peter Granat, President and Chief Operating Officer of Cision North America.
“But just as significant is its selection in a category that reflects the unprecedented convergence of marketing channels and disciplines,” he said. “Today, marketers must engage with their audiences across every point of influence – the web, social media, and traditional news media outlets. CisionPoint tightly integrates communications and campaign management activity across earned and owned media, and provides a foundation for the next generation of marketing automation solutions.”
CisionPoint is the standard on-demand PR and marketing software platform for its customers worldwide, including Fortune 500 corporations, FTSE 250 companies, global public relations firms, non-profit organisations, universities, and small businesses. Winner of a CODiE Award for Best Online News Service, CisionPoint has been a finalist in digital content and software categories every year since becoming eligible for the competition two years ago. CisionPoint is also the recipient of the Product Development of the Year award for 2010 given by the Data Publishers Association (DPA).
CisionPoint was selected as a finalist after a rigorous judging process that included live product demonstrations, trial product access, and analysis of documentation. The final winners will be announced by the SIIA on May 25.
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CisionPoint enables users to plan, connect, monitor and analyse their campaigns through a single software platform. Launched in October 2007, CisionPoint rapidly became the standard on-demand platform for its customers worldwide, including Fortune 500 corporations, FTSE 250 companies, global public relations firms, non-profit organisations, universities, and small businesses.
CisionPoint has been named Product Development of the Year at the 2010 Data Publishers Association (DPA) awards. Winner of the 2009 CODiE Award for Best Online News Service, CisionPoint has also been a CODiE Award finalist five times in the past two years. The award is sponsored by the Software and Information Industry Association (SIIA).
Cision (uk.cision.com) empowers businesses to make better decisions and improve performance through its CisionPoint software solutions for corporate communication and PR professionals. Powered by local experts with global reach, Cision delivers relevant media list information, press release distribution services via CisionWire, media monitoring, and precise media and news analysis. Cision has offices in Europe, North America and Asia, and has partners in 125 countries. Cision AB is quoted on the Nordic Exchange with revenue of SEK 1.5 billion in 2009.