UK Financial Sector’s Most Influential Media Unveiled

Top financial blogs, forums, Tweeters and Facebook pages published by PR software company, Cision, which also launches its enhanced financial sector influencer profiles for PR professionals

LONDON, 3 November 2010 – The most influential bloggers, forums, Twitter users and social network groups in the UK’s financial sector have been unveiled by Cision, a workflow software provider for the media and public relations industry. Cision’s research team has investigated the top ten financial industry tweeters, Facebook pages, top 25 industry magazines plus the leading 25 corporate finance blogs and the 25 most influential personal finance blogs.

These rankings of digital influencers can be found on the Cision website and each “influencer score” is calculated by a range of criteria, including audience reach, followers or members, frequency of posts, engagement levels, which reflects the growing importance of social media within the financial sector, Cision said. In line with this research, today the company also launched its enhanced Premium Media Profiles for leading journalists and outlets in the UK who cover a wide range of financial sector issues – helping PRs reach their key influencers.

The Finance Premium Media Profiles – available to users of the CisionPoint PR workflow platform – contain detailed intelligence from and about thousands of leading social media and traditional influencers as well as internet news, print and broadcast channels that focus on a variety of financial topics. A sample of 50 influencers, such as Chris Quick at Accounting and Business, Tim Harford at the Financial Times, Ruth Prickett at Financial Management and Martin Lewis’ Money Saving Expert blog, is available as a downloadable finance briefing book.

Cision’s Premium Media Profiles enable communications professionals to fully understand their target media and influencers and respond to their individual editorial needs, such as filing deadlines and contact preferences, and sit within the CisionPoint tool. It also provides biographical data as well as journalists’ pet dislikes where available.

“The media landscape is rapidly evolving and to continue providing the best service for their clients or brand, communications professionals need to know who the key influencers are in their sector and how they prefer to be approached,” said Peter Granat, CEO of Cision Europe. “The old adage that ‘knowledge is power’ is apt when it comes to understanding the ways media is changing. Cision’s Finance Premium Media Profiles keep our users informed about the changing influencers, what platforms they operate on, how they like to receive information relevant to their sphere and their audience reach. This enables PR professionals to boost their chances of gaining coverage, tap into social media, and build stronger media relations in the long term.”

Understanding journalists’ preferences, interests and practices is essential to foster closer relationships, as Cision’s own recent research found. This study found that 30 per cent of UK journalists do not have regular contact with PRs, so insight such as that provided by Finance Premium Media Profiles is critical to bridging the gap between PRs and members of the press and subsequently improving the overall effectiveness of PR campaigns, Granat said. A third (32 per cent) of UK journalists believe that PRs do not understand how to communicate with them over social media platforms, which presents another avenue of opportunity to build closer relations.

Cision’s Finance Premium Media Profiles also provide outlet information, including audience data, ad rates, article submission policies and deadlines, and where applicable, policies for NDAs, artwork and graphics. The data module also includes the largest editorial opportunity database of over 350,000 forward features – allowing users to search within CisionPoint for events and speaking opportunities related to the financial sector and receive a daily email alert.

Cision’s Premium Media Profiles target the influencers and outlets that cover specific industries and allow PR professionals to better target their pitches.  Learn more about the Finance Premium Media Profiles.

The top ten UK corporate finance blogs:
1.
Capitalists@Work
2. The Market Oracle
3. MONEY IS THE WAY
4. DAVID SMITH'S ECONOMICSUK.COM
5. The price of everything
6. SlackBelly
7. stockopedia
8. labour and capital
9. Frisby’s Bulls And Bears
10. Bond Vigilantes

For the full list of rankings of key financial influencers, visit the Cision website.

About CisionPoint
Launched in October 2007, CisionPoint rapidly became the fastest growing on-demand PR software platform, with more than 7,000 customers signed in its first 30 months of sales. Cision is currently rolling out CisionPoint as the standard on-demand platform for its customers worldwide, including Fortune 500 corporations, FTSE 250 companies, global public relations firms, non-profit organizations, universities, and small businesses.

Winner of the 2009 CODiE Award for Best Online News Service, CisionPoint has been a CODiE Award finalist five times out of a maximum of six possible selections in its two years of eligibility for the awards, sponsored by the Software and Information Industry Association (SIIA). It has been a finalist in four distinct award categories (Best Content Management Solution, Best Online News Service, Best Vertical Market Business Content and Best On-Demand Platform).

For More Information:
Lucy Griffin
UK Marketing Manager
44 (0)20 7689 1110
lucy.griffin@cision.com

About Cision
Cision (
uk.cision.com) empowers businesses to make better decisions and improve performance through its CisionPoint software solutions for corporate communication and PR professionals. Powered by local experts with global reach, Cision delivers relevant media list information, press release distribution services via www.cisionwire.com, media monitoring and precise media and news analysis. Cision has offices in Europe, North America and Asia, and has partners in 125 countries. Cision AB is quoted on the Nordic Exchange with revenue of SEK 1.5 billion in 2009.

About Cision’s Global Media Research Team
Cision’s globally leading Media Research team is based in London and Chicago and maintains close data partnerships in over 150 countries. The team is responsible for Cision's media database, the world’s most complete, comprehensive source to connect with traditional and digital media influencers, providing their names, backgrounds and includes pitch advice as well as pet dislikes. The database contains nearly 1.5 million media contacts, more than 600,000 outlets and 400,000 opportunities. Highest data accuracy levels are paramount and Cision’s media researchers update the global media database 18,000 times a day applying innovative research techniques to ensure the most up-to-date, consistent and relevant information. All delivered through CisionPoint - the award-winning on-demand software solution.

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About Us

Cision is the leading provider of software, services, and tools to the public relations and marketing communications industry. PR and marketing professionals use our products to help manage all aspects of a campaign – from identifying key media and influencers to connecting with audiences, monitoring traditional and social media, and analysing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles.

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