Complimentary Cision Webinar - Movember in the Media: Making the Most of a Month
Movember comes but once a year for 30 days of hairy fun, fundraising and men's health. Each year the campaign generates 1000s of media hits during this time on everything from moustache styles to impactful stories about the Mo Bro and Mo Sista journeys.
Matt Matheson from Movember Canada and Cision's Terry Foster will discuss how the brand manages making the most of the month's paid, earn and owned channels and how doing the right thing helps others do the same. In this complimentary 30-minute webinar, you'll learn about:
- The origins of Movember and its growth as a global movement
- How the campaign successfully built and mobilized its community
- How Movember managed messaging amongst so many brand ambassadors
- The approaches taken for dealing with backlash