Complimentary Cision Webinar: The Death of Television? Or its Rebirth?
Tuesday, January 8, 2012, 1:00 PM CST
The growth of video on mobile and other devices has just begun. And the more video spreads across digital platforms, the harder—and more important—it will be to keep track of it. As the line between “television” and “digital” increasingly blurs for audiences, the race is on for who will best aggregate video outside of traditional networks, and gather and use consumption data most effectively.
Former President of ABC News David Westin has been a key player in network television for decades and is now leading the way into the digital future as founding CEO and advisor to NewsRight, a startup that helps companies develop video content and increase access. In this complimentary Cision webinar, David, with Cision’s SVP of Global Content Licensing, Dawn Conway, will explore the latest trends in digital video and their implications and opportunities for brand communications, including:
- Why brand managers need to follow video in all its forms—and the difficulty of tracking it as it spreads across all digital platforms
- How brands need to know how their product is being used and how to make sure that their rights are being recognized
- Why the real value of video comes from what we know about how video is consumed