Cision AB (publ) - Interim report January–September 2009, October 22 2009

Continued good profitability in North America and the Nordics Impairment of goodwill in the UK and Germany July-September • The Group’s operating revenue amounted to SEK 324 million (418). Organic growth was negative at 13 percent (–5), compared to negative 12 percent in the second quarter of 2009. Exchange rate effects increased revenue by SEK 30 million compared to the same period last year. • Operating profit excluding goodwill impairment, restructuring costs and other one-off costs amounted to SEK 25 million (21) and the operating margin was 7.8 percent (5.0). Exchange rate effects had a positive impact on operating profit of SEK 5 million compared to the same period last year but a negative impact on operating profit of SEK 4 million compared to the second quarter of 2009. • A goodwill impairment of SEK 268 million was carried out, related to a more conservative view of the UK and German operations. One-off costs of SEK 40 million were incurred for the divestment of the UK Print Monitor operations as well as impairment of intangible assets mainly related to the divestments of European subsidiaries in 2009. Restructuring costs were SEK 7 million. • Following the divestment of loss-making units in the first quarter, Cision’s Nordic region continued to report good profitability in the third quarter, with an operating margin of 14.3 percent. North America also maintained good operating margins of 20.0 percent despite significant recessionary impact. • The divested part of Cision’s UK operations continued to have a significant negative impact on the operating results. Cision UK’s operating loss excluding goodwill impairment, restructuring costs and other one-off costs in the third quarter was SEK 12 million. The divestment of the loss-making UK Print Monitor division was completed on September 30, 2009, following which Cision will finalize the transition of the relevant services and customers to the buyer during the fourth quarter. January–September • The Group’s operating revenue amounted to SEK 1,161 million (1,296). Organic growth was negative at 11 percent (–3). Exchange rate effects increased revenue by SEK 153 million. • Operating profit excluding goodwill impairment, restructuring costs and other one-off costs amounted to SEK 73 million (90) and the operating margin was 6.3 percent (6.9). Exchange rate effects had a positive impact on operating profit of SEK 20 million. • Operating profit amounted to SEK –256 million (–187) and the loss before tax was SEK 327 million (–225). Earnings per share were SEK –4.54 (–3.43). • For the period January–September, operating cash flow amounted to SEK 43 million (83) and free cash flow amounted to SEK –65 million (–3). Comment by Cision CEO Hans Gieskes: “In the third quarter, we were pleased to see continued good profitability in the Nordic region as a result of the first quarter divestments. As expected, Cision UK had a weak quarter due to a poor development for the divested print monitor operations, where the transition of the loss-making unit to the buyer will be finalized during the fourth quarter of 2009. The losses of Cision Germany increased in the third quarter compared to the second quarter. This development is not acceptable and we are therefore taking actions to structurally improve our business in this strategically important market. Following disciplined cost management, Cision’s North America margins remained at 20% during the third quarter, despite a very challenging market situation. Including the sale of Cision’s operations in Lithuania, announced on October 1, over the past nine months Cision completed divestments of five separate business units in the monitor service area, with revenues of about SEK 400 million last year, 600 employees and significant operating losses. We are pleased to have accomplished these transactions in a relatively short period of time and during difficult market circumstances. Although 2009 will continue to be a challenging year, I believe the structural activity to date means that Cision’s business prospects for the future are greatly improved.“

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Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia.

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