Cision AB (publ) Interim report January–September 2008, October 23 2008

UK recovery delayed. Impairment of goodwill. New CEO appointed.

• The Group’s operating revenue amounted to SEK 1,296 million (1,413). Organic growth in local currency
was negative in an amount of -3 percent (2). Exchange rate effects negatively impacted revenue by
SEK 67 million.
• Operating profit excluding goodwill impairments amounted to SEK 54 million (144) and profit before tax was
SEK -225 million (99). Earnings per share were SEK –3,43 (0.76).
• Excluding goodwill impairments, restructuring expenses and costs related to the takeover bid in 2008,
operating profit amounted to SEK 90 million (173) and the operating margin was 6.9 percent (12.3).
Exchange rate effects negatively impacted profit by SEK 8 million.
• Excluding goodwill impairments, restructuring expenses and costs related to the takeover bid in 2008,
operating profit in the third quarter amounted to SEK 21 million (60) and the operating margin was 5.0
percent (13.0). Restructuring expenses during the quarter were SEK 7 million. Exchange rate effects in
the third quarter compared with the corresponding period in 2007 did not impact profits.
• In the third quarter, a goodwill impairment of SEK 241 million was carried out, related to a more conservative
view for UK operations.
• Operating cash flow amounted to SEK 83 million (180). Free cash flow amounted to SEK -3 million (45).
• The recovery of the UK operations was further delayed. Organic growth in the North American region
slowed during the third quarter due to the impact of a weaker economy in the US as well as an unfavorable
development for US broadcast monitoring services. CisionPoint sales in the US continued to perform
well.
• On October 7, 2008, Hans Gieskes was appointed Chief Executive Officer of Cision.
• As announced in the press release published on June 18, Cision expects operating profit before restructuring
expenses for full-year 2008 to be significantly lower than in 2007.

Comment by Cision CEO Hans Gieskes:
“Cision’s result during the first nine months of the year was disappointing, mainly due to ongoing challenges in
the UK operations. Turning the UK business around is the top priority for me during my initial time at Cision,
focusing on returning the region to organic growth in parallel with reviewing further cost cuts.
In North America, we experienced slow growth in the US market, resulting in a decline in margins during
the quarter. However, the continued success of the CisionPoint launch should enable us to protect the margins
we have seen from this region in the longer term. In the Nordic region, margins to date have been unsatisfactory
following a prolonged restructuring phase, but renewed efforts to reduce costs will enable us to improve performance over time.

I joined Cision because I believe in the company’s future potential as a market leader in media intelligence
services worldwide and with a strong new service offering being rolled out through CisionPoint. However, we
must now increase the pace of conversion from an analogue to a digital business model, with a lower cost
base and a high share of recurring revenues. Underperforming parts of our business must rapidly return to
profitability. At the same time, we must continue to strengthen our offering and always aim to exceed our
clients’expectations.”

About Us

Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia.

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