General meeting approves Hollis sale

General meeting approves Hollis sale Today's extraordinary general meeting of Observer AB approved the Board of Director's recommendation to divest a small portion of the company's UK operations, Hollis Directories, to the British publisher Wilmington Group and Hollis' management. Hollis publishes a number of handbooks and catalogues which fall outside Observer's core business. Hollis has a turnover of approximately GBP 2 million on an annual basis, corresponding to slightly over two percent of the Observer Group's total. The total consideration of GBP 3.6 million does not give rise to any capital gain for Observer. Because Hollis' management is among the buyers, the sale is conditional on the approval of Observer's general meeting. About Observer AB Observer AB (formerly Sifo Group), which is listed on the O-list (Attract 40) of the OM Stockholm Exchange, is active in media and market monitoring, analysis and evaluation, target group identification and the distribution of information for PR and IR purposes. Through SMG Consulting, Observer AB also has operations in management and strategic consulting. Observer AB has a turnover of slightly over SEK 1.1 billion on a moving 12-month basis, wth around 1,600 employees in Sweden, Norway, Denmark, Finland, Estonia, Latvia, Lithuania, Germany and the UK For further information, please contact: Per Blixt, Senior VP Corporate Communications, phone +46 8 507 410 12/ +46 70 549 28 08, e-mail per.blixt@observergroup.com About Observer AB Observer AB (formerly Sifo Group), listed in the O-list of the OM Stockholm Exchange, has its operations in media and market monitoring, analysis, evaluation, target group identification for, and distribution of, information for PR and IR purposes. Through SMG Consulting, Observer AB is also active in management and strategic consulting. On a moving 12-month basis, Observer AB has revenues of approximately SEK 1.1 billion and around 1,500 employees in Sweden, Norway, Denmark, Finland, Estonia, Latvia, Lithuania, Germany and the UK. For further information, please contact: Per Blixt, Chief Communications Officer, phone +46-8-507 410 12/+46-70-549 28 08, e-mail per.blixt@observergroup.com This press release is also accessible online at www.observergroup.com ------------------------------------------------------------ This information was brought to you by BIT http://www.bit.se The following files are available for download: http://www.bit.se/bitonline/2000/09/29/20000929BIT00200/bit0001.doc http://www.bit.se/bitonline/2000/09/29/20000929BIT00200/bit0002.pdf

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