Notification of Observer's Annual General Meeting

The shareholders of Observer Aktiebolag (publ) are hereby convened to the Annual General Meeting, Thursday, March 29, 2007 at 5.00 p.m. (CET) at Konferens Spårvagnshallarna, Birger Jarlsgatan 57A, Stockholm, Sweden.

Notification of attendance, etc
Shareholders who wish to participate in the general meeting must
firstly be included in the shareholders’ register maintained by VPC AB (the Swedish Central Securities Depository and Clearing Organization) on Friday, 23 March 2007, and
secondly notify the company of their participation not later than 4.00 p.m. (CET) Friday, 23 March 2007 by mail to Observer AB, 114 88 Stockholm, or by telephone 08-507 410 00, or by fax 08-507 410 25 or by e-mail: info.ab@observergroup.com. The notification shall state the shareholder’s name, address, telephone number (daytime), personal/corporate identity number, shareholding and, when applicable, information about proxies and assistants (maximum two).

Nominee-registered shares
Shareholders whose shares have been registered in the name of a nominee through the trust department of a bank or a private securities broker must temporarily re-register their shares in their own names in the shareholders’ register maintained by VPC AB, in order to be entitled to participate in the general meeting. Shareholders must inform their nominee of such re-registration well in advance of Friday, 23 March 2007, when such re-registration must be completed.

Proxy etc
Shareholders who plan to be represented by proxy shall submit a written and dated power of attorney on behalf of their proxy. If the power of attorney is issued by a legal entity, a certified copy of a registration certificate, or similar, for the legal entity shall be appended. The power of attorney and the registration certificate may not be older than one year. The power of attorney in original and, when applicable, the registration certificate, should be submitted to the company by mail at the above address well in advance of the shareholders meeting.

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