Observer's extraordinary general meeting votes to combine the company's A and B shares into a single class

Observer's extraordinary general meeting votes to combine the company's A and B shares into a single class An extraordinary general meeting of Observer AB decided on Wednesday to amend the articles of association such that all the company's shares will be of a single class. As a result, § 6 of the articles has been eliminated. The decision regarding § 6 of the articles of association is subject to a vote by the annual general meeting of Bure Equity AB not later than June 30, 2001 to distribute all Bure Equity's Class A shares in Observer AB to its shareholders and that the record date for such a distribution has passed by ten business days. The decision will be registered with the Swedish Patent and Registration Office only after these conditions have been met, though not before July 31, 2001. Because Observer AB has moved its head office from the municipality of Sollentuna to the municipality of Stockholm, the general meeting also decided to amend the articles of association to state that the Board of Directors will maintain its registered office in Stockholm. Sollentuna, Sweden, April 25, 2001 Observer AB The Board of Directors and the President Facts about Observer AB Observer AB (formerly Sifo Group), listed on the Stockholm Exchange's O- list, operates in the fields of media and market monitoring, analysis and communication-evaluation, target group identification for and procurement of information for PR and IR purposes. On a rolling twelve- month basis, Observer AB has a turnover of more than SEK 1,100 million and employs around 1,800 people in the UK, Sweden Germany, Finland, Norway, Denmark, Portugal, Ireland, Estonia, Latvia and Lithuania. For further information, please contact: Robert Lundberg, President and CEO, phone +46 8 507 410 10, e-mail robert.lundberg@observergroup.com Jan-Erik Jansson, Chief Financial Officer, phone +46 8 507 410 14, e- mail: jan-erik.jansson@observergroup.com Per Blixt, Senior VP Corporate Communications, phone +46 8 507 410 12 or +46 70 549 28 08, e-mail per.blixt@observergroup.com ------------------------------------------------------------ This information was brought to you by BIT http://www.bit.se The following files are available for download: http://www.bit.se/bitonline/2001/04/25/20010425BIT01910/bit0002.doc http://www.bit.se/bitonline/2001/04/25/20010425BIT01910/bit0002.pdf

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