Citizen Systems Europe resellers can earn a range of benefits through a new loyalty programme called the Citizen Consul Club. Resellers simply sign up, collect points, and redeem those points for benefits that are not available anywhere else. Points are awarded based on the number of Citizen printers sold, and are also offered for hosting marketing events that promote the Citizen brand. These points can be redeemed for cash, marketing support, training, prizes, or donations to charity.