Kämp Galleria renamed Galleria Esplanad

11 Oct, 2012 08:59 CET

Citycon Oyj
Press release

Kämp Galleria renamed Galleria Esplanad

A new name and logo have set the seal on the refurbishment of Kämp Galleria in
the heart of Helsinki. Although part of Helsinki's history, like the
surrounding city Galleria Esplanad is a continuously changing, thriving
location, rich in experiences. 

In Finland, Galleria Esplanad represents a unique collection of internationally
top trademarks and brands. This role has been strengthened during the
refurbishment carried out over the last couple of years. 

The following have opened at the shopping centre this year: Finland's first COS
store, Furla, Efva Attling, Tommy Hilfiger and, in the autumn, Collage the
Shop, which offers exclusive fashion and accessories. At the end of the year,
Gant will expand its surface area and range of goods, to include Gant Home
products, for example. 

–The effects of the refurbishment can be seen in the form of strongly growing
sales and visitors, says Shopping Centre Manager Katja Hatakka, of Citycon, the
company managing the shopping centre. 

Reflecting the quality and style represented by Galleria Esplanad, the new logo
and name also refer to the location, in Helsinki centre's most bustling
shopping district. 

Galleria Esplanad is a shopping centre the size of an entire quarter; while its
shopping centre identity is strengthened by a clear central concourse, a range
of fascinating shops surrounds the quarter. Together, these form a strong and
attractive commercial entity. The quarter concept is also underlined by a new
graphic quarter element, to feature from now on in Galleria Esplanad's
marketing. 

Advertising agency Orange Ad designed the new logo and image for Galleria
Esplanad. 



For further details, please contact:

Citycon, Shopping Centre Manager Katja Hatakka, tel. +358 (0)40 152 1597

Citycon, Director of Marketing Petteri Anttila, tel. +358 (0)50 356 7105