Clas Ohlson to launch club for modern hardware customers

As an important feature of the company’s multi-channel strategy – whereby we offer several interacting sales and service channels – the Club Clas loyalty program is being launched in Sweden at the beginning of March.

The objective of the customer club is to reward loyal customers and generate conditions for boosting sales through a rise in visitor frequency and an increase in average ticket value. The programme will also provide the opportunity for more effective marketing.

Combined with other sales and service channels (172 stores, e-commerce, catalogues, telephone customer services and social media), Club Clas enables Clas Ohlson to provide easily accessible, inspiring and attractive solutions to everyday practical problems.

In addition to benefits in the form of customised club discounts, based on areas of interest and purchasing history, members will receive a bonus for all purchases as well as invitations to theme events and access to tips and advice.

Facts about Club Clas

  • Free membership
  • Points and bonus for every purchase
  • 3 per cent bonus in the form of vouchers
  • Sound advice and discounts
  • Membership prices for selected products
  • Cardless – if you wish

For more information, please contact:

Klas Balkow, President and CEO: +46 (0)247-447 55

John Womack, Director of Information and Investor Relations:
+46 (0)247-444 05

About Clas Ohlson
Clas Ohlson was founded in 1918 as a mail order business based in Insjön, Dalarna, Sweden. Today, the company has 172 stores in four countries and sales via the Internet, mail order, telephone and social media. Clas Ohlson helps its customers solve everyday practical problems with a range of affordable products in the five product areas: Hardware, Electrical, Home Multimedia and Leisure categories. The company is listed on the OMX Nordic Exchange and has approximately 4,000 employees. For further information about Clas Ohlson, visit (financial information) or  (e-commerce).


About Us

Clas Ohlson was founded in 1918 as a mail order business in Insjön, Sweden. Today we are a retail company with customers in five markets, approximately 5,000 co-workers and annual sales of approximately 8 billion SEK. Our share is listed on Nasdaq Stockholm. A lot has happened since the start in 1918, but one thing has remained the same over the years; that we want to help and inspire people to improve their everyday lives by offering smart, simple, practical solutions at attractive prices. Visit to read about us and our passion for simplifying life in all kinds of homes.


  • Clas Ohlson