Cloetta to change distributor in Denmark

Cloetta’s new distributor in Denmark will be A/S Beauvais. Beauvais will take over responsibility for distribution and marketing of Cloetta’s brands and products on the Danish market as of 1 April 2010.

”Cloetta has enormous potential to grow in Denmark and will do so in cooperation with our new distributor Beauvais,” says Curt Petri. ”We look forward to working with Cloetta,” says Peter Andersson, Managing Director of Beauvais. ” With our in-depth knowledge of Danish consumers and leading position in the Danish daily commodities trade, Beauvais can contribute to strengthening Cloetta’s position in the Danish market. At the same time, Cloetta’s brands, together with our own portfolio of strong brands, will further enhance our status as a leading player in the Danish daily commodities trade.” Sales on the Danish market currently account for approximately 3% of Cloetta’s total sales. At present, Cloetta’s top-selling products in Denmark are Center, Bridge, Juleskum and Flipper.

About Us

Cloetta, founded in 1862, is a leading confectionary company in the Nordic region and the Netherlands. Cloetta´s products are sold in more than 50 countries worldwide with Sweden, Finland, Denmark, Norway, the Netherlands, Germany and the UK as the main markets. Cloetta owns some of the strongest brands on the market, such as Läkerol, Cloetta, Candyking, Jenkki, Kexchoklad, Malaco, Sportlife and Red Band. Cloetta has 8 production units in 5 countries. Cloetta’s class B-shares are traded on Nasdaq Stockholm. More information about Cloetta is available on www.cloetta.com

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