Textile revolution on the dress of the Nobel peace prize winner – Unique embroideries at the Nobel Peace Prize concert

When Beatrice Fihn, Executive Director of ICAN, the Nobel peace prize winner 2017, attended the Nobel Peace Prize Concert in Oslo, she did it in a dress designed by Bahareh Ardakani with the brand Artésir. The dress is made of the finest materials, decorated with luxurious mountain crystals and Embroline embroideries, from the innovative company Coloreel.

These unique embroideries are made with more than half a million stitches of 4000 meter Embroline thread softly changing colour from green to blue. With this dress Beatrice is the first person in the world to carry Embroline embroideries in public, apart from embroideries shown by Coloreel at events, fairs and catwalks.

The founder of Coloreel, Joakim Staberg, says “It has been a great honour for us to be able to contribute with our thread colouring technology to a dress worn at such a prominent occasion”.

The Coloreel technology enables a high-quality instant colouring of textile thread while the thread is being used in textile production. The first product to be launched based on this technology is Embroline, a groundbreaking thread colouring attachment that can be used with any existing embroidery machine. By instantly colouring a white base thread during the embroidery production, Embroline enables complete freedom to create unique embroideries without any limitations in the use of colours. Colour changes along the thread can be made rapidly from one solid colour to another or gradually, to make smooth transitions or any colouring effect you can imagine.

Bahareh says “Embroline opens up entirely new ways of creating embroideries that have not been possible before. The embroideries on Beatrice’s dress is a great example of this. Embroline is definitely the future of embroidery”.

Beatrice agrees and adds “I also really cherish the environmental benefits that comes along with this innovative thread colouring technology”.

For more information about Coloreel and Embroline, visit www.coloreel.com
or contact: 

Magnus Hellström, VP Sales & Marketing, magnus.hellstrom at coloreel.com, +46 709 501 620

Joakim Staberg, Innovator and Founder, joakim.staberg at coloreel.com, +46 708 502 502

The Nobel Peace Prize is the most prestigious award in the world, honoring icons such as Martin Luther King, Jr., Mother Teresa, Nelson Mandela, Mikhail Gorbachev, Archbishop Desmond Tutu and other remarkable individuals and organizations.

Coloreel is an innovative Swedish company, who has developed a groundbreaking technology, which provides high quality colouring of textile thread on demand. 


About Us

Coloreel is a Swedish technology innovation company within the textile industry. Since 2009 the company has developed the Coloreel technology, a ground-breaking innovation that enables high-quality coloring of textile thread on demand, opening amazing new design possibilities. The technology can be used for industrial embroidery, sewing, knitting, weaving and more. Coloreel’s first product based on the technology is created to be used with industrial embroidery machines.



I really cherish the environmental benefits that comes along with this innovative thread colouring technology.
Beatrice Fihn