Creative Announces Live! Cam Connect HD - Skype-Certified Web Camera with Liquid Crystal Auto Focus Lens and Noise-Canceling Microphone

Outstanding Call Clarity for Skype and Voice Chat

MILPITAS, CALIFORNIA – Mar. 13, 2012 Creative Technology Ltd today announced the Live! ® Cam Connect HD web camera, featuring a liquid crystal auto focus lens, noise-canceling microphone and Skype certification for 720p HD video calls at up to 30 fps. Priced at only US$69.99, the Live! Cam Connect HD features built-in H.264 hardware video processing to ensure smooth, fast video without compromising image quality or taxing PC system resources.  

“We designed the Live! Cam Connect HD to deliver outstanding video and sound quality. Using a high-performance liquid crystal auto focus lens and noise-canceling microphone, the Live! Cam Connect HD makes Skype calls and voice chat look and sound phenomenal,” said Ryan Richards, product marketing manager for Creative Labs, Inc. “The power of built-in hardware encoding ensures that the quality of video communications far surpasses what any integrated web camera can offer.”

Using a patented technology to transform a simple liquid crystal cell into a variable focus lens, liquid crystal auto focus operates silently without introducing mechanical noise that could otherwise be picked up by the camera’s microphone.

The Creative Live! Cam Connect HD includes the robust Live! Central 3 software suite, which provides advanced video and audio effects, avatar creation, movie creation, desktop sharing features and remote monitoring capabilities from a phone or PC.

Live! Cam Connect Technical Specifications

  • 720p HD sensor
  • 1280 x 720 video resolution
  • 8 megapixel picture resolution*
  • 30 fps frame rate @ 720p quality
  • Auto focus liquid crystal lens
  • Integrated noise-canceling microphone
  • Plug & chat with Windows, Max OSX 10.5 and Linux 2.6
  • Snapshot button
  • Multi-attach base

*software enhanced

Pricing and availability

The Creative Live! Cam Connect HD web camera is now available at and at a suggested retail price of US$69.99. For more information visit

Phil O’Shaughnessy

VP Corporate Communications

Creative Labs, Inc.


Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN® MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.