JAKE and The Drever Family Foundation Present “FASHION for A REASON”
JAKE debuts “The NIGHT CIRCUS” Fall/Winter Collection, benefiting the San Francisco Community and the Arts by unveiling an Original Public Art Mural on JAKE’s Flagship Store
September 12, 2016 – JAKE, a San Francisco-based luxury fashion brand by Designer Jake of Project Runway, in collaboration with the Drever Family Foundation, announces “FASHION for a REASON” on September 15. JAKE will be debuting “The NIGHT CIRCUS” Fall/Winter Couture Collection in a celebration of the San Francisco Arts Community, including the unveiling of a hand-painted mural on the side of the JAKE Flagship store in Jackson Square. The celebratory evening will be followed by an experiential after-party at The Battery penthouse.
The Drever Family Foundation and JAKE partnered together for this event to bring together the art and fashion industries. The Battery, Gastronomique en Vogue (GEV) Magazine, Jean-Charles Boisset Wines, Chopin Vodka, and Donald J. Pliner are the evening’s sponsors.
The Drever Family Foundation, benefiting Sharon and Kelly Stone’s Planet Hope, has made it possible to unveil a new city beautification mural on the JAKE Flagship building. An original piece by famed NY modern artist Ed Granger, whose recent collaborations include Hermès and San Francisco’s Hotel Zepellin, will bring his dimensional art aesthetic to the growing neighborhood.
“It’s just so very San Francisco that we don’t just have a runway show. That’s simply not enough for us. We need more. We deserve more,” says Wall. “We need meaning, and that’s why our response to New York Fashion Week layers in a celebration of the community and our shared creativity like only San Francisco can do.”
The event and evening is a progressive experience starting with a reception at the JAKE Atelier + Flagship Showroom with the mural unveiling and opening remarks from San Francisco City and County Representatives. The debut of JAKE’s “The NIGHT CIRCUS” Couture Collection, designed and completed in San Francisco, will follow. Guests will then be led to The Battery where the evening will continue with an after-party hosted by JAKE and The Battery, in conjunction with GEV Magazine. A live fashion photo shoot will be part of the after-party, giving guests an opportunity to experience the behind-the-scenes of the luxurious images that make us all fall in love with fashion.
“Fashion, art, and community are a natural trinity in my book”, says Galen Drever, of the Drever Family Foundation. “The Drever Family Foundation seeks out the most creative ways to benefit impact driven organizations like Planet HOPE, a philanthropy close to us, and we are excited to tie-in with such an innovative fashion brand like JAKE to take things to a new level.”
Claudia Ross & Tiffany Cummins
Cross Marketing PR
(415)986-0342
claudia@crossmarketingpr.com, tiffany@crossmarketingpr.com
ABOUT JAKE
JAKE is an upstart luxury fashion brand that provides beautiful yet functional clothes designed to fit perfectly into a life less ordinary. Designed and finished in San Francisco, California, JAKE’s clothing is classic – yet modern – with a defiant twist. Since 2012, JAKE has consistently brought their own unique take on refinement, drawn from a background in classic old-world tailoring and design, to the current Fashion world as a reminder that extraordinary levels of craftsmanship makes for clothing where even the details have details. Founded by Jake Wall and Nathan Johnson, JAKE offers custom suiting, shirting, and separates for men and women as well as couture gowns, cocktail, jumpsuits and bridal for women. Alongside the brands custom division is the brand’s signature wearNOW! ready-to-wear capsule collections. These original creations appear at some of the most fashionable special events and weddings as well as on notable personalities – including Designer Jake’s time on Lifetime’s Emmy Award Winning Project Runway and E! Entertainment’s Fashion Police host Margaret Cho and sports superstar Andre Iguodala. The unlikely fashion duo of Jake and Nate recently added fellow Project Runway castmate Blake Patterson to the brand to create an inspiring motley crew that is dedicated to making extraordinary clothes for extraordinary people. JAKE is a privately held company. Please call 415.527.7611 or visit www.jake.clothing to learn more.
ABOUT THE DREVER FAMILY FOUNDATION
Founded by Maxwell and Jan Drever, the Drever Family Foundation is a private philanthropic organization dedicated to enhancing the quality of life by supporting education and the Arts. In hosting events such as the annual Hotbed Benefit Gala for 10,000 Degrees and Planet Hope, and other fundraising activities, DFF generates additional financial support through the generosity of the foundation’s donors, sponsors and friends, touching the lives of thousands of young people at home and abroad. To earn more, visit www.dreverfamilyfoundation.org.
ABOUT PLANET HOPE
Founded in 1993 by sisters Kelly & Sharon Stone, Planet Hope is a non-profit 501(c)3 organization that provides outreach and educational resources to homeless, abused, and terminally ill children. Planet Hope Programs include: Summer Camp, Food and Warmth Resources, Emergency Referral Programs and Hope for the Holidays - a core Planet Hope program. Each year 12,000 gifts and toys are given to homeless children, children living in abuse shelters, and children with terminal diseases living in hospitals. Over the last 20 years, Planet Hope has provided more than 150,000 toys wrapped by volunteers and personalized with a nametag for each child. With a foundation in Los Angeles and thanks to the assistance of the Drever Family Foundation, Planet Hope has recently expanded its reach to include offerings in San Francisco/Bay Area leading up to this next year’s HOTBED Benefit 2017.
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