Pepper Grinder Pub Burger Returns to Culver’s Menu
Pepper Grinder Pub Burger brings unique, zesty flavor to Culver’s restaurants
April 21, 2014 – More bold flavors return to the Culver’s menu this spring in the form of the ultimate bacon cheeseburger – the Pepper Grinder Pub Burger. This limited time only offering was inspired by the classic Wisconsin pub burger made with simple, authentic and high-quality ingredients.
The guest favorite’s return is celebrated in a new tantalizing television commercial featuring the Pepper Grinder Pub Burger in all its handcrafted glory. The commercial features Culver’s CEO and co-founder Craig Culver along with renowned James Beard award-winning Midwest chef, Tory Miller.
“The combination of fresh beef mixed with really great Wisconsin cheese and our four peppercorn mayo is what sends this burger over the top,” says Craig Culver. “Its unique combination lets our guests explore other taste experiences. And positive guest reaction to its introduction last year meant we just had to bring it back.”
Like all ButterBurgers at Culver’s, the handcrafted Pepper Grinder Pub Burger starts with fresh, never frozen, Midwest-raised beef seared to order. This mouthwatering combination is then topped with layers of real Wisconsin Swiss and Cheddar cheese, bacon and signature four-peppercorn mayo, all served on a zesty artisan bun.
Along with the Pepper Grinder Pub Burger’s new TV spot, Culver’s is also running a Facebook promotion May 5 to June 2. In the Pepper Grinder Puzzler, fans solve fun puzzles and questions for the chance to win one of 50 free Pepper Grinder Pub Burgers, a 1,000-piece Pepper Grinder Pub Burger Puzzle or the grand prize, a $500 gift card.
The Pepper Grinder Pub Burger will be available until June 21 or while supplies last.
CONTACTS:
Paul Pitas Kate Flehmer
608.644.2614 608.256.6357
paulpitas@culvers.com kflehmer@hiebing.com
About Culver’s:
Culver’s serves fresh food, always cooked to order, with genuine family values, to each and every guest. Culver’s is an expanding franchise system with more than 500 independently owned and operated restaurants in 21 states. The restaurants’ award-winning customer service is based on small-town, Midwestern values, genuine friendliness and an unwavering commitment to quality and freshness. Signature items include the ButterBurger®, made from fresh, never frozen, Midwest-raised beef, and Fresh Frozen Custard, including the famous Flavor of the Day program. For more information, visit http://www.culvers.com, http://www.culvers.com/facebook, http://www.twitter.com/culvers, http://www.gplus.to/culvers or http://www.instagram.com/culvers.
