MDM Vendors Look to Mobile Apps/Security Management for Differentiation
IT Connection Blog by Kitty Weldon
- Mobile application management (MAM) became the ‘new’ buzzword in enterprise mobility in 2011/2012 as enterprises and service providers shift their focus from mobile device management (now somewhat commoditized) to mobile app development, delivery, and security. A large set of relatively small vendors (many of whose names start with ‘App’) is selling solutions for app development, app and content management, and app security. However, the market is now split into ‘pure-play’ MAM vendors (with a number of sub-categories and niches) and MDM vendors that have been adding some of these capabilities to enrich their core offerings.
- From the channel perspective, mobile operators and IT service providers have taken note of this trend and are trying to make sense of yet another set of potential partners. Service providers can resell MAM solutions, but they could also potentially strike more meaningful relationships with MAM vendors as platform providers for managed mobility services. Or, they can stay with their core MDM partners and hope they are up to the task of adding MAM functionality. Read more of this post at http://bit.ly/PIUT2R
Sr. Director, Marketing Communications
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