Small Business IT Turning to Social for Renovation over Innovation
IT Connection Blog by Brad Shimmin
• Like their big business brethren, small businesses are flocking to enterprise social networking solutions as a means of cutting travel costs and improving productivity.
• As our research has revealed, when the rubber hits the road, however, IT buyers prioritize the improvement of existing collaboration tools such as e-mail over pie-in-the-sky ideals such as business transformation.
As an industry analyst, I find it very tempting to look for that next big thing, the innovation just over the horizon, which promises to sweep away our obviously outmoded notions of what it means to build a productive, innovative business. We analysts are not mistaken in looking to the future and imagining "what if." But as our recent survey of 600 SMB IT buyers has revealed, the future can actually improve the past. What if ideas like social analytics, event streams and rich profiles had been around when e-mail first found its footing in the mid-1980s? What if early messaging products like cc:Mail had the ability to recommend people and documents contextually, based upon the message being viewed?
Read more of this post at http://bit.ly/PQeq3S
Sr. Director, Marketing Communications
About IT Connection
IT Connection is the premier source of unbiased analysis and assessments of IT equipment and telecom services. IT Connection provides easy-to-access, cost-effective, non-vendor-sponsored research to enterprise IT professionals. The assessments on IT Connection allow you to quickly, easily, and efficiently assess suppliers, access side-by-side product comparisons, determine the best technology solution to fit your needs, and receive real-time updates and analysis on breaking market-changing events. To join our community and interact with your peers and our analysts, visit us at www.currentanalysis.com/ITC.
About Current Analysis
Current Analysis (http://www.currentanalysis.com) has been helping leading telecommunications, information technology and business software companies improve their competitive intelligence, differentiate themselves in the market, and win more business. Current Analysis is the only provider of continuous, in-depth tactical competitive intelligence, analysis, and advice. For more than 15 years, sales teams, product managers, marketing professionals, and executives have relied on Current Analysis as a trusted partner to improve their ability to anticipate and quickly take action on market opportunities and competitive threats. The company serves more than 35,000 professionals at over 1,600 global enterprises.