Aller Media AS signs agreement with Cxense
Oslo, Norway – 3 August 2016 – Cxense ASA (OSE: CXENSE) today announced that Norway-based Aller Media AS has licensed the Cxense personalization solutions.
Aller Media AS has annual revenue of NOK 1.9 billion and approximately 650 employees with operations based on media, B2C and marketing services. The core business is publications of magazines, newspapers, online publications and marketing services. The partly owned companies represent content marketing, digital concept and advertising, events and more. Aller Media AS is part of the Aller Group, one of the Nordic region’s leading media companies.
Aller Media will use Cxense DMP, Cxense Insight and Cxense Content to analyze online-traffic and drive personalization in order to increase advertising and conversion to paid content. The Cxense product portfolio gives Aller Media access to a globally recognized data management platform, which enables publishers, broadcasters and consumer brands to develop user profiles as data is created to deliver personalized content to website visitors and other users. The solution aggregates data from mobile devices, tablets and desktop computers to ensure user profiles containing all relevant information and works directly with Cxense Insight and Cxense Content.
Cxense (pronounced “see-sense”) enables the world’s leading media, e-commerce and consumer brands to take control of their audience data to deliver more engaging and personalized user experiences. Businesses using Cxense’s advanced real-time analytics, data management (DMP), advertising, search and personalization technology gain more engaged users, increased digital revenue and higher sales conversions. Cxense is headquartered in Oslo, Norway, with offices worldwide.
Customers include the Wall Street Journal, USA Today (Gannett), Grupo Clarin, El Pais, Bonnier, Naspers, Ebay, The Golf Channel, PGA, NBA, NFL, ABC News, FOX Sports, Singapore Press Holdings, South China Morning Post, AEON, DMM, Rakuten and many more. For more information: www.cxense.com, Twitter: @Cxense. Cxense is listed on the Oslo Stock Exchange with the ticker ‘CXENSE.
Investor Relations Contact:
Jørgen Loeng, Chief Financial Officer
Mobile: +47 90 66 00 62